CONTENT MARKETING

IS MORE THAN SOCIAL MEDIA — IT’S YOUR CONTENT GOLDMINE

MAKE YOUR CONTENT THE ENGINE OF YOUR CAMPAIGN

Most people think content marketing is just posting or blogging.

Done right, it turns content into customers—not just clicks.

CAMPAIGNS THAT DRIVE CHANGE

What’s included in every campaigns

Goal definition (the “why”)

Content plan (what I create & how I’ll promote your content)

Channel strategy (where it lives) Measurement plan (what success looks like)

BILINGUAL (ITA/ENG) SOCIAL MEDIA MARKETING & UCG CAMPAIGN FOR ORGANIC GROWTH

MY APPROACH

A SEO optimised social media plan built around your goal and your budget
Research SEO and competitors to plan a content calendar for posts, stories, and Reels.
A simple schedule and approval process for content
Weekly posts on all platforms and daily checks on performance
User Generated Content builds trust and boosts your message without costly ads.
Daily monitoring of posts and messages to engage with your community.
Weekly key metrics and engagement report sent to your inbox
I work based on an hourly rate or a fixed one-time project fee.

SEO, GOOGLE ADS, GOOGLE BUSINESS & PAID META TO BE FOUND LOCALLY

Your local audience is searching for your services I make sure they find you, trust you, and act.

I use Google Lead Ads and Facebook/Instagram Retargeting to help you get more local enquiries.

Google finds people looking for your service.
Facebook and Instagram remind those who visite your website but didn’t contact you.

This effective mix brings real results like more WhatsApp calls and form submissions, all while lowering your ad costs and keeping your business in people’s minds.

WHAT CLIENTS SAY

Mothin Ali - Deputy Leader - Green Party of England and Wales

Serena was an absolute games changer to my campaign. She brought real strategic thinking and digital expertise.
She not only built a strong, engaging website but also set up the Action Network and email infrastructure to help us mobilise supporters and communicate clearly.
Her ability to connect the tech with the message was key to keeping our campaign focused, professional, and visible.
Paolo Areni - Creative director Son et Lumiere, Italy

Serena has proved to be an excellent project manager.
She loves her work and always goes above and beyond to meet clients’ needs.
Her creativity, combined with a highly organised approach, makes her an invaluable asset to any team.
Nick Kernohan – Director, Pipers Projects, UK

Serena worked with me to organise the London Pavilion at MIPIM, coordinating an exhibition involving over 250 companies and 800 participants.
Her attention to detail, proactive approach, and ability to manage complex logistics made her an outstanding asset to the team.
John Scrimshaw - Head of Content at World Textile Information Network, UK

Serena impresses as a very capable event professional, with an eye for detail and a thorough approach to the organisation.
Sandy Chadha - CEO Supreme, UK

Working alongside our team, Serena played a key role in the success of our international exhibitions.

She successfully managed the planning and logistics of our exhibitions in Germany, France, Hong Kong, and the UK, while also making a significant contribution to our social media strategy.

As a result, we achieved a 20% increase in internationally qualified leads.
Len Cruddas - Former Chief Executive of the Leeds, York and North Yorkshire Chamber of Commerce

EEN was a complicated European-funded project designed to facilitate exporting by small and medium businesses.
Ms Ferrari managed the delivery of this project and was able to understand and manage the complicated back-office, reporting procedure to ensure that all the necessary evidences were in place countries to ensure compliance with the contract audit requirements.
She proved herself to be honest and reliable, who was effective in her Project Coordinator role.