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DIGITAL MARKETING CAMPAIGNS in ITALIAN & ENGLISH

HIRE ME ON UPWORK
WORK I'M PROUD OF

WHAT’S INCLUDED IN EVERY CAMPAIGN

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Goal definition (the “why”)

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Content plan (what I create & how I’ll promote your content)

Outline of a blueprint or project plan with the word 'PROJECT' and a gear icon.

Channel strategy (where it lives) Measurement plan (what success looks like)

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DIGITAL MARKETING SERVICES

MAKE YOUR CONTENT THE ENGINE OF YOUR CAMPAIGN

Work I am proud of >>

  • Stay visible and consistent on social media with a simple monthly package of bilingual content in Italian & English, plus light management for your key channels.


    Includes: up to 3 social media accounts, 20 posts and up to 10 Reels per month (captions and basic ad copy) - Starting from £180

  • I help local service businesses get more calls, WhatsApp messages and quote requests by improving their Google Business Profile, setting up simple, focused Google Ads, and supporting everything with organic content on Meta (Facebook & Instagram). Ideal for electricians, plumbers, repair services and local trades.


    Includes: Google Business Profile optimisation, 1 focused local Google Ads campaign and supporting Meta content plan. - Starting from £220

  • I design or refresh a clean, conversion-focused landing page on Squarespace 7.1 to promote one main offer (service, event, campaign or lead magnet), with on-page SEO.


    Includes: page structure and copy suggestions, mobile-friendly design and basic SEO setup. Starting from £150

  • A simple, done-for-you email sequence in Italian & English that welcomes new subscribers, introduces your brand and guides them towards one clear next step (book a call, donate, download a resource).


    Includes: setup in Brevo and a 3–5 email welcome & nurture kit (IT/EN).
    Starting from £180

  • A compact launch kit to promote one main goal (service, event or fundraising campaign).

    You get:

    • A focused landing page,

    • A short email sequence

    • Social media content so you can drive traffic and conversions in a clear, structured way.

    Available in Italian, English or both.

    Includes: campaign strategy, landing page outline and implementation, 3–5 emails and 4–8 social posts, over 1 month.
    Starting from £450

  • I translate and localise your existing Italian website into English, adapting tone of voice, key messages and calls-to-action.


    Includes: translation of core pages, light copy editing, basic SEO keywords and localisation of forms, buttons and microcopy.
    Starting from £250

  • For nonprofits and campaigns who want to use digital tools ethically.

    I help you set up or optimise an Action Network–style supporter hub, design a simple donation or sign-up flow, and create bilingual email content to engage your community and grow your list over time.


    Includes: supporter hub setup or review, donation/sign-up flow design and bilingual email kit.
    Starting from £350

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HOW I WORK

  • A SEO optimised social media & content plan built around your goal and your budget

  • Research SEO and competitors to plan a content calendar for posts, stories, blog and Reels.

  • A simple schedule and approval process for content

  • Weekly posts on all platforms and daily checks on performance

  • Daily monitoring of posts and messages to engage with your community.

  • Weekly key metrics and engagement report sent to your inbox

  • I work based on an hourly rate or a fixed one-time project fee.
Hire me on Upwork >>

WORK I’M PROUD OF

A group of diverse people at a Green Party rally, holding signs that say 'Vote Green' and 'Climate Action,' with one man in a green polo shirt and black cap smiling and holding a microphone.
A group of people holding green campaign signs for the Green Party, standing in a room with an African American man in a green polo shirt and black cap smiling in the foreground.

Mothin Ali Leadership campaign (ENG)

Learn more>>

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Hands typing on a keyboard overlaid with digital technology icons and the text 'IT'

Alex Fix Local business campaign (ITA)

Learn more>>

Vineyard rows at sunrise with rolling hills and mist in the distance.
Three empty wine glasses on a marble table with a wooden wine corking station and bottles of wine in a rack in the background.

Tomasella Export-ready campaign (ITA/ENG)

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Aerial view of a hotel pool with the words 'Cafes Hotel' in the center, surrounded by lounge chairs and umbrellas, with lush trees and the ocean in the background.
Empty black metal bench on a tiled promenade by the ocean, with rocks and surf in the background under a cloudy sky.

Caroli Hotels Social media campaign (ITA/ENG)

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Digital marketing concepts displayed on a screen, including SEO, E-mail, Content, Analysis, E-commerce, Advertising, Video Viral, and Social Media.
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Supreme Exports Social media & Events (ITA/ENG)

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AR for event promotion

Film Festival AR for Marketing (Spain)

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WHAT CLIENTS SAY

  • Mothin Ali - Deputy Leader - Green Party of England and Wales

    Serena was an absolute games changer to my campaign. She brought real strategic thinking and digital expertise.

    She not only built a strong, engaging website but also set up the Action Network and email infrastructure to help us mobilise supporters and communicate clearly.

    Her ability to connect the tech with the message was key to keeping our campaign focused, professional, and visible.

  • Paolo Areni - Creative director Son et Lumiere, Italy

    Serena has proved to be an excellent project manager.
    She loves her work and always goes above and beyond to meet clients’ needs.

    Her creativity, combined with a highly organised approach, makes her an invaluable asset to any team.

  • Nick Kernohan – Director, Pipers Projects, UK

    Serena worked with me to organise the London Pavilion at MIPIM, coordinating an exhibition involving over 250 companies and 800 participants.

    Her attention to detail, proactive approach, and ability to manage complex logistics made her an outstanding asset to the team.

  • John Scrimshaw - Head of Content at World Textile Information Network, UK 

    Serena impresses as a very capable event professional, with an eye for detail and a thorough approach to the organisation.

  • Sandy Chadha - CEO Supreme, UK 

    Working alongside our team, Serena played a key role in the success of our international exhibitions.


    She successfully managed the planning and logistics of our exhibitions in Germany, France, Hong Kong, and the UK, while also making a significant contribution to our social media strategy.


    As a result, we achieved a 20% increase in internationally qualified leads.

  • Len Cruddas - Former Chief Executive of the Leeds, York and North Yorkshire Chamber of Commerce

    EEN was a complicated European-funded project designed to facilitate exporting by small and medium businesses.

    Ms Ferrari managed the delivery of this project and was able to understand and manage the complicated back-office, reporting procedure to ensure that all the necessary evidences were in place countries to ensure compliance with the contract audit requirements.

    She proved herself to be honest and reliable, who was effective in her Project Coordinator role.

FREE 90-Minute discovery call

Let’s map out your next campaign — how can I help you?