SERENA in a NUTSHELL
I help people and organisations grow with events and digital tools that are ethical, human-centred, and scalable.
YEAR OF EXPERIENCE
DUAL NATIONALITIES
GMT TIME ZONE
MY JOURNEY
so far
International perspective.
Born in Africa, I’ve lived and worked across Europe, the Middle East, and Asia — collaborating across time zones and cultures.
This experience taught me to adapt quickly, lead with empathy, and design strategies that work across languages and contexts.
From storytelling to strategy.
I began as a tour guide, then moved into event production — designing large son et lumière shows in historic locations in Italy. That’s where I discovered my passion for storytelling, tech, and the power of live experiences.
From live events to digital campaigns
I later transitioned into B2B event marketing, web design, and digital strategy. I learned to build websites and campaigns that not only inform, but also convert.
Now based in London, working internationally
Today, I work remotely with clients across the UK, Italy, and beyond.
With over ten years of international experience and dual Italian-British citizenship, I bring a structured approach to problem-solving and can step in as a consultant or collaborate with your in-house team.
MY VALUES
I value inclusivity and accessibility — in tools, content, and communication.
I work with people who speak different languages, use different tech, and have different needs.
That’s why I favour strategies that are adaptable, respectful, and human-first.
CORE experience
Events & Conferences
Strategy & Project Management
Website Design (Squarespace, Shopify)
Digital Campaigns & Fundraising
Webinar Production
Bilingual SEO Content
CRM Integration & Email Workflows
Training & Support for Small Teams
RANDOM facts
I’m addicted to my morning espresso.
I’ve designed events in Roman ruins — and streamed live across three continents.
My clients often become collaborators.
I enjoy finding low-tech solutions to high-stress problems.
Favourite word? Inclusivity.
When I’m not pushing pixels, you’ll find me volunteering for charities, cooking for friends and family or wandering at the National Portrait Gallery.
