SERENA in a NUTSHELL

Serena Ferrari portrait

I help people and organisations grow with events and digital tools that are ethical, human-centred, and scalable.


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YEAR OF EXPERIENCE

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DUAL NATIONALITIES

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GMT TIME ZONE

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MY JOURNEY

so far

International perspective.

Born in Africa, I’ve lived and worked across Europe, the Middle East, and Asia — collaborating across time zones and cultures.
This experience taught me to adapt quickly, lead with empathy, and design strategies that work across languages and contexts.

From storytelling to strategy.

I began as a tour guide, then moved into event production — designing large son et lumière shows in historic locations in Italy.
 That’s where I discovered my passion for storytelling, tech, and the power of live experiences.

From live events to digital campaigns


I later transitioned into B2B event marketing, web design, and digital strategy. 
I learned to build websites and campaigns that not only inform, but also convert.

Now based in London, working internationally


Today, I work remotely with clients across the UK, Italy, and beyond.

With over ten years of international experience and dual Italian-British citizenship, I bring a structured approach to problem-solving and can step in as a consultant or collaborate with your in-house team.

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MY VALUES

I value inclusivity and accessibility — in tools, content, and communication.
I work with people who speak different languages, use different tech, and have different needs.

That’s why I favour strategies that are adaptable, respectful, and human-first.

CORE experience

  • Events & Conferences


  • Strategy & Project Management


  • Website Design (Squarespace, Shopify)


  • Digital Campaigns & Fundraising

  • 
Webinar Production


  • Bilingual SEO Content


  • CRM Integration & Email Workflows


  • Training & Support for Small Teams

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A young girl wearing headphones, lying on her stomach, looking at a large computer monitor with her chin resting on her hand in a dimly lit room.
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RANDOM facts

  • I’m addicted to my morning espresso.

  • I’ve designed events in Roman ruins — and streamed live across three continents.

  • My clients often become collaborators.

  • I enjoy finding low-tech solutions to high-stress problems.

  • Favourite word? Inclusivity.

  • When I’m not pushing pixels, you’ll find me volunteering for charities, cooking for friends and family or wandering at the National Portrait Gallery.

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FORMAL qualifications

MSc in Events Management (Leeds Beckett, UK)


PRINCE2 Practitioner – Project Management


Digital Events Certificate – Digital Experience Institute, PCMA (USA)


OSH Health & Safety Certificate (UK)


Languages: English, Italian, Spanish


Dual citizenship: Italy & UK

Certificate of achievement awarded to Serena Laura Maria Ferrari for completing PRINCE2 Practitioner in Project Management, dated May 26, 2022, issued by PeopleCert and AXELOS.
Certificate awarded to Serena Laura Ferrari for a Master of Science degree in Events Management from Leeds Beckett University, dated June 19, 2019.
Certificate of completion for Serena Ferrari from Cvent Virtual Events Certification, signed by Kevin Maurer, dated 11/7/2022, valid for two years.
Certificate awarded to Serena Ferrari for Digital Event Strategist at the Digital Experience Institute, issued by PCMA, dated October 29, 2020, valid until October 29, 2022.