SERENA in a NUTSHELL

I help people and organisations grow with website designs and campaigns that are ethical, human-centred and scalable.

Butterfly

YEAR OF EXPERIENCE

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Butterfly

DUAL NATIONALITIES

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GMT TIME ZONE

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MY JOURNEY

so far

Global perspective.

Born in Africa with dual Italian and British citizenship, I’ve lived and worked across Europe, the Middle East, and Asia. Collaborating across time zones and cultures has taught me to adapt quickly, lead with empathy, and design strategies that translate across languages and contexts.

From storytelling to strategy.

I started my career as a tour guide and moved into event production, designing large-scale Son et Lumière shows in historic locations throughout Italy. This is where I discovered my passion for the intersection of storytelling, tech, and live experiences.

From live events to digital campaigns


I eventually transitioned into B2B event marketing, web design, and digital strategy, learning how to build digital experiences that don't just inform, but convert.

London based, internationally minded today

I work remotely with clients across the UK, Italy, and beyond. With over a decade of international experience, I offer a structured approach to problem-solving, whether acting as a standalone consultant or integrating with your in-house team.

Butterfly
Butterfly

MY VALUES

I value inclusivity, transparency, and accessibility—across tools, content, and communication.

Because I work with people who speak different languages, use different technology, and have diverse needs, I favour strategies that are adaptable, respectful, and human-first.

CORE experience

  • Website Design (Squarespace, Squarekicker)


  • Content Strategy & Project Management


  • Digital Campaigns & Fundraising


  • Events & Conferences


  • Bilingual SEO Content


  • CRM Integration

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RANDOM facts

  • I’m addicted to my morning espresso.

  • I’ve designed events in Roman ruins and websites for changemakers.

  • My clients often become collaborators.

  • I enjoy finding low-tech solutions to high-stress problems.

  • Favourite word? Inclusivity.

  • When I’m not pushing pixels, you’ll find me volunteering for charities, cooking for friends and family or wandering at the National Portrait Gallery.

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FORMAL qualifications

MSc in Events Management (Leeds Beckett, UK)


PRINCE2 Practitioner – Project Management


Digital Events Certificate – Digital Experience Institute, PCMA (USA)


IOSH Health & Safety Certificate (UK)


Languages: English, Italian, Spanish


Dual citizenship

Certificate of achievement awarded to Serena Laura Maria Ferrari for completing PRINCE2 Practitioner in Project Management, dated May 26, 2022, issued by PeopleCert and AXELOS.
Certificate awarded to Serena Laura Ferrari for a Master of Science degree in Events Management from Leeds Beckett University, dated June 19, 2019.
Certificate of completion for Serena Ferrari from Cvent Virtual Events Certification, signed by Kevin Maurer, dated 11/7/2022, valid for two years.
Certificate awarded to Serena Ferrari for Digital Event Strategist at the Digital Experience Institute, issued by PCMA, dated October 29, 2020, valid until October 29, 2022.