CAROLI HOTELS, APULIA, ITALY
SQUARESPACE SITE DESIGN & SOCIAL MEDIA
Each year, “Intersezioni nel Salento” — a prestigious event in Gallipoli, Apulia, sponsored by Caroli Hotels — brings together architects, designers, and artists to engage with the region’s rich cultural heritage.
To capture and extend the experience, I designed a Squarespace website and led a user-generated content strategy across social media.
TURNING GUESTS INTO STORYTELLERS
The event website captured the essences of the past 5 workshops editions and was used to showcase the many images and posts the event attendees shared on social media
MAXIMISING ROI
The website and UGC strategy re-engaged past attendees, increased organic traffic, and improved Caroli Hotels’ sponsorship results, while strengthening its role as a supporter of Apulia’s cultural heritage..
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Make your guests part of the strategy.
Get a custom event website + UGC plan tailored to your brand.
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