CAROLI HOTELS, APULIA, ITALY
CHALLENGE
Each year, “Intersezioni nel Salento” — a prestigious event held in Gallipoli, Apulia, Italy — brings together architects, designers, and artists to engage with the region’s ancient heritage.
Caroli Hotels needed a digital platform to consolidate the event's six editions and extend its impact beyond the physical experience.
SOLUTION
Designed the first dedicated event website using Squarespace, featuring all projects from past and current editions.
Developed a user-generated content (UGC) strategy encouraging attendees to share experiences on the site and across social media.
Created a post-event digital engagement plan to maximise sponsorship visibility.
TURNING GUESTS INTO STORYTELLERS
To support the client’s long-term vision, I designed a UGC-driven approach, inviting guests to contribute photos, posts, and stories.
This strategy turned individual memories into a powerful digital outreach tool, extending Caroli Hotels’ brand presence far beyond the event dates.
PROCESS
Conducted a UX and content audit of previous event editions.
Built a mobile-first website consolidating six years of creative sessions and roundtables.
Collaborated with Architect Vallone (Caroli Hotels’ representative) to refine the brand voice and implement real-time guest engagement across platforms.
.
DELIVERABLES
Squarespace event website .
Users Generated Content social media engagment.
Post-event digital amplification.
OUTCOME
Transformed six years of content into a living archive and long-term brand asset.
Enhanced organic visibility through recorded talks by international guests like yacht designer Stefano Faggioni.
Amplified Caroli Hotels’ cultural positioning within the global design and architecture network.
Strengthened the hotel’s sponsorship investment year after year, reinforcing its role as a cultural catalyst in Apulia.
BOOK A FREE CALL OR DROP ME A LINE !
Make your guests part of the strategy.
Get a custom event website + UGC plan tailored to your brand.
I understand that SF will securely hold my data in accordance with GDPR privacy policy