CAROLI HOTELS, APULIA, ITALY
SQUARESPACE SITE DESIGN & SOCIAL MEDIA
Each year, “Intersezioni nel Salento” — a prestigious event in Gallipoli, Apulia, sponsored by Caroli Hotels — brings together architects, designers, and artists to engage with the region’s rich cultural heritage.
To capture and extend the experience, I designed a Squarespace website and led a user-generated content strategy across social media.
TURNING GUESTS INTO STORYTELLERS
The event website captured the essences of the past 5 workshops editions and was used to showcase the many images and posts the event attendees shared on social media
MAXIMISING ROI
The website and UGC strategy reconnected with past attendees, boosted organic traffic, and maximised Caroli Hotels’ return on its sponsorship — all while helping cement its legacy as a champion of Apulia’s cultural heritage.
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Make your guests part of the strategy.
Get a custom event website + UGC plan tailored to your brand.
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