CONTENT MARKETING CAMPAIGNS

Content marketing is more than social media

It’s your hidden goldmine

MAKE YOUR CONTENT THE ENGINE OF YOUR CAMPAIGN

Most people think content marketing just means posting on social or writing the occasional blog.

But real content marketing is a goal-driven system — one that transforms your knowledge into content people actually trust, delivered through the channels they actually use.

Strategic content helps you:
• Build trust and credibility
• Share your unique voice
• Inspire meaningful action

When done right, content isn’t just marketing — it builds a relationship.

Let’s plan your next campaign together

WHO I WORK WITH

Local businesses & consultants, professionals who need to be found locally

Event & festival teams looking to grow their community

Export-ready teams who need bilingual (IT/EN), multicultural campaigns

CAMPAIGNS THAT DRIVE CHANGE

What’s included in every campaigns

Goal definition (the “why”)

Content plan (what I create)

Channel strategy (where it lives) Measurement plan (what success looks like)

FOR LOCAL BUSINESSES & PROFESSIONALS

BE FOUND LOCALLY — AND CONVERT THE RIGHT CLIENTS

Your local audience is searching for your services — I make sure they find you, trust you, and act.

GEO-LOCAL CONTENT + ADS STRATEGY

What I create

Website & keyword-rich website content, for local discovery
Google Business Profile & Maps
Smart forms for enquiries or bookings
Paid ads on Google Search, Maps, Facebook, and Instagram
Geo-targeted social content & lead magnet
High-value email newsletters
Retargeting and lead follow-up campaigns

Where it lives

What we’ll measure

(clicks, leads, conversion cost)
(who, where, when)
(visits → enquiries)
(ad recall and return visits)
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RETARGETING EXAMPLES

Someone visits your site but doesn’t book or submit the form → I retarget them on Facebook/Instagram with testimonials or offers

Someone clicks your Google ad → I follow up with a reminder ad or video explainer

Case Study: Alex Fix >>

BE THE LOCAL BRAND THEY FIND FIRST

EXPORT-READY TEAMS

GROW YOUR REACH BEYOND BORDERS

With over 15 years of event marketing experience — from planning and promoting International B2B conferences and trade fairs to webinars and roadshows — I support export-ready teams with bilingual (ITA/ENG) content that fits smoothly into your wider marketing and event strategy.

BILINGUAL CONTENT STRATEGY (ITA/ENG)

What I create

(Squarespace)
Bilingual SEO content for websites, landing pages, and campaign assets
Articles, lead magnets, and case studies designed to attract and convert
Email sequences tied to product launches, trade fairs, and webinars
To increase visibility and lead capture
- Pre-event: announcements, speaker highlights, registration funnels
- During: live-posting kits, social media scripts, engagement content
- Post-event: recaps, replay promotions, follow-up sequences, retargeting ads