ALEX FIX

GEO-LOCALISED WEBSITE & GROWTH FUNNEL

WEB DESIGN · LOCAL SEO · DIGITAL VISIBILITY

CHALLENGE

Alex Fix, a professional IT specialist and electrician serving in Rome, Italy, needed to boost local visibility and client conversion through a strong digital presence.

ALEX FIX

ELECTRICIAN & IT TECHNICIAN

SOLUTION

To promote Alex Fix locally and build a solid digital presence, I implemented a full-stack marketing strategy:

  • Developed a new Squarespace website.

  • Created a local SEO strategy with geo-targeted content and metadata.

  • Set up and optimised a Google Business Profile with review capture.

  • Built and enhanced social profiles: Facebook Business Page, SEO-ready LinkedIn profile, and YouTube channel with tutorial videos.

  • Launched retargeting ad campaigns on Google and Meta (Facebook/Instagram).

  • Designed an email marketing framework integrated with a CRM for future scalability.

  • Outlined a monthly content calendar to support ongoing visibility.

  • Drafted social media posts for Facebook and LinkedIn.

  • Delivered hands-on training on how to update content and images on the website.

IMPACT

  • The new website became a central hub for client trust and digital visibility.

  • Google Business profile now features 5+ positive reviews and growing.

  • Future email and social campaigns are ready to activate.

  • The entire strategy reflects a conversion-first approach.

Alex Fix, Electrician, IT Technician.

PROCESS

  • 1:1 onboarding setting goals, tone, priorities.

  • Identified services with the highest local search demand.

  • Aligned keyword strategy with service areas.

  • Designed the site prioritising clarity, mobile responsiveness, and SEO.

  • Built a sustainable marketing outline combining social proof, automation, and localisation.

  • Live training: edit content + upload photos

  • Handover pack with logins, checklist, walkthrough

Post-Campaign Review

  • 30-day performance check

  • Collected feedback from client + early users

  • Refined strategy based on reviews and reach

  • Set next-step KPIs

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