SUPREME IMPORTS, UK
EXPORT STRATEGY EVENT MARKETING
TRADE SHOWS
CHALLENGE
Supreme Imports, a UK-based manufacturer and distributor of vaping products, needed a custom export strategy to introduce new product lines into international markets. The objective: connect, convert, and expand through a blended digital and physical presence.
SOLUTION
Supported marketing and sales teams in-house for one year.
Developed an omnichannel strategy combining live product demos, social media campaigns, and experiential events at major trade fairs. Project managed the logistics of trade fair exhibition stands.
Focused on driving engagement, generating qualified leads, and building brand visibility across France, Germany, and Hong Kong.
PROCESS
Conducted market research and event mapping to identify key opportunities.
Worked alongside the sales team to refine lead qualification criteria and CRM processes.
Designed experiential activations at trade shows: live demos, flavour testing, networking drinks.
Adapted stand events and messaging to each target market.
DELIVERABLES
Market research and trade show strategy.
Stand concept development and event coordination (France, Germany, Hong Kong)
Pre-, during-, and post-event social media campaigns
CRM process improvement and lead qualification strategy
Post-show automation workflows and follow-up processes
CEO-level reporting and performance analysis.
IMPACT
+13% lead-to-opportunity conversion rate within the first year.
+30% growth in international presence and brand positioning.
Established a strong foundation for continued expansion across Europe and Asia.
#ExportStrategy #B2BMarketing #TradeShows #ExperientialMarketing #CRMStrategy
LINK (Confidential – internal materials available upon request.)
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