WEBSITE PORTFOLIO
Serena Ferrari | Squarespace Expert | Marketing specialist
WEBSITE DESIGNMOTHIN ALI
LEADERSHIP CAMPAIGN
Designed and launched the campaign site for Mothin Ali’s run as Deputy Leader of the Green Party of England and Wales.
Built on Squarespace for rapid deployment, the site uses scroll-triggered animations and mobile-first layouts to drive engagement.
I wrote all content, structured the UX for fast navigation, and integrated Action Network for sign-ups, donations, and data capture.
SEO was implemented from the ground up to improve visibility throughout the 3-month campaign.
A Vox Pop gallery amplified real supporter voices and social proof. The site became the central hub for press, updates, and social media—supporting a winning campaign.
WEBSITE DESIGNALEX FIX
LOCAL BUSINESS
Designed a mobile-first Squarespace site for Alex Fix, electrician and IT technician focusing on geolocalisation.
Built in Italian with a clean layout to showcase key services: electrical, IT, CCTV, smart home.
Optimised for local SEO to increase visibility in high-intent search results.
Integrated Google Ads and Meta retargeting to drive targeted traffic.
Fast-loading, responsive, and structured for quick client contact.
The site supports lead generation and local brand credibility.
WEBSITE DESIGNCAROLI HOTELS
HOSPITALITY
I designed the first website for “Intersezioni nel Salento,” transforming six years of cultural programming into a mobile-first digital archive.
Built on Squarespace, the site presents past editions through talks, roundtables, and project visuals. I introduced a user-generated content (UGC) strategy, inviting guests to share their own photos and stories.
This extended the event’s visibility beyond its physical space and duration.
As one of several events supported by Caroli Hotels, it helped strengthen the brand’s cultural footprint.
The result turned attendees into long-term ambassadors for the hotel group.
WEBSITE DESIGNTENUTE TOMASELLA
WINE PRODUCER
Redesigned the website for Tenute Tomasella, giving the brand a modern, mobile-first layout with integrated e-commerce and wine tourism experiences.
Migrated all content and added an English version to target the U.S. market, with clear paths to shop and book visits.
The site combines storytelling with direct conversion tools, improving usability across languages.
The result is a scalable digital platform that supports international growth, product sales, and brand positioning.