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DIGITAL STRATEGY for PROFESSIONALS, LOCAL BUSINESSES & CHANGEMAKERS

in Italian and English

Serena Ferrari MSc

WEBSITES | DIGITAL CAMPAIGNS | EVENTS

WEBSITES - CAMPAIGNS - EVENTS - FUNDRAISING

Working across Italy, the UK and beyond - in English & Italian

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WEBSITE STRATEGY & DESIGN

Website systems where everything works together — visibility, structure, messaging, conversion — to drive real-world action.

EXPLORES WEBSITE SERVICES >>‍ ‍

VIEW WEBSITE PORTFOLIO >>

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DIGITAL CAMPAIGNS

Lead-Generation System for local businesses and changemakers

campaiGNS for local businesses >>

campaignS for changemakers >>

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EVENT STRATEGY & MANAGEMENT

Events and livestreams, with audience interaction at the centre.

Planning | Coordination | Follow-through

DISCOVER EVENT SUPPORT >>

Plan your website with clarity using this step-by-step guide

Most digital campaigns and websites don't fail because of effort. They fail because they're not built as a system.

I design campaign and website systems where everything works together — visibility, structure, messaging, conversion — to drive real-world action.

Before digital, I designed experiences - Live events - Conferences. Immersive environments. Across Italy and the UK.

The goal was always the same — get people's attention, move them, make them act.

Today I apply the same thinking to digital.

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CURATED PROJECTS

Things I’ve built with care, together with my clients

NATIONAL LEADERSHIP CAMPAIGN (UK)

SOCIAL MEDIA CAMPAIGN (ITA)

B2B EXPORT - TRADE SHOWS & SOCIAL MEDIA CAMPAIGN

LOCAL BUSINESS WEBSITE PACKAGE (ITA)

WHAT CLIENTS SAY

SOME FRIENDS I MADE ALONG THE WAY

COFFEE CHAT? no pressure

GET 3 QUICK WINS

Send your website or Google Business Profile link. I’ll reply with ideas tailored to bookings and visibility. Even if we don’t work together!