LEAD-GENERATION
WEBSITES
&
CAMPAIGNS
BUILT FOR GOOGLE & AI SEARCH
Web design & campaigns
in English + Italian
Users no longer rely on Google. They ask ChatGPT, Gemini, Claude.
I design websites and campaigns that teach AI who you are — so search engines cite you, trust you, and recommend your organisation.
LEAD-GENERATION WEBSITES
Your online presence isn’t just a website
It’s a connected DIGITAL ENTITY
A proven 8-page framework designed to generate enquiries
Engineered for Google & AI Search indexing
Google Maps & Business Profile setup
Click-to-call & WhatsApp integration
LEAD-GENERATION CAMPAIGNS
Be found where people look across AI, Google and Social
Campaigns
Social media campaigns
Google and AI Search campaigns
Changemakers campaigns
LEAD-GENERATION
TEMPLATES
Squarespace templates ready to work hard from day one
SELECTED WORK
CHANGEMAKER
National Leadership Campaign (UK)
Full digital setup in under 3 weeks: website, press section, 50+ supporter videos
HOSPITALITY
Caroli Hotel Group — Italy
Event website and user-generated social campaign — participants posted their own content back to the site
LOCAL TRADER
Alex Fix Electrician — Italy
Lead-gen website and Google Ads campaign: 17 enquiries in the first month
I DESIGNED
EXPERIENCES
Before digital I designed experiences.
Live events, conferences, immersive environments. Across Italy and the UK.
The goal was always the same: get people’s attention, move them, make them act.
Today I apply the same thinking to digital — the story, the website and the content, all working together.
Serena Ferrari MSc
Digital Experience & Squarespace Designer
PRINCE2® Certified
WHAT CLIENTS SAY
Serena was an absolute game changer to my campaign.
Mothin Ali
Deputy Leader of the Green Party of England & Wales
Her creativity, combined with a highly organised approach, makes her an invaluable asset to any team.
Paolo Areni
Creative Director Son et Lumiere, Italy
FAQs
FAIR QUESTIONS
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I build lead-generation websites and Squarespace templates, and run Google Ads and social media campaigns. Everything is designed to work together —
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Not necessarily. Send me what you have and I’ll take a look. If your website can be improved rather than rebuilt, I’ll tell you.
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Yes. My Squarespace templates use the same 8-page framework as my custom builds. You install it, add your content and make it your own.
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That works too. Start with the template and I can help with the parts you need — from content and search setup to Google Business Profile, tracking and integrations.
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Yes. Search is considered from the start — from site structure and content to business information, structured data and the signals that help search engines understand what you do.
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Yes. I can research, build, track and manage your campaigns — with the website and landing experience already designed to turn that traffic into enquiries
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Yes. I can help with strategy, content and campaigns, so your social presence supports the same business goals as your website and search presence.
GET 3 QUICK WINS
Want to know how AI & Google see your business?
Share your website or Google Business Profile link. I’ll send you 3 strategic quick wins to boost your online visibility and lead conversion.
No pitch. No obligation. They’re yours to use.
