WEBSITES & CAMPAIGNS

It depends on what it finds about you. When your name, services, area and content match everywhere, Google, Gemini, ChatGPT and Claude read one business, not several.

Nobody can guarantee a recommendation. The free check shows you what they say about you today.

Not necessarily. A ranking is about one page. AI builds a picture of you from everything it finds: your website, your Google Business Profile, your reviews, your social.

If the information you declare on your site contradicts what is read about you elsewhere, the entity is built on the most widespread version, not necessarily on yours.

An entity is the way a search engine or a generative system represents a specific subject: a company, a person, a product, a place, a topic.

It is not a keyword and it does not coincide with a page: it is the reconstruction the system builds by putting together everything it finds about that subject, wherever that may be.

It is the reason why two companies with the same name can be told apart or confused, and why a model can describe you inaccurately even though it has read your site.

It is code added to the pages to declare explicitly what they contain, in a format machines read without having to interpret it.

Its purpose is to remove ambiguity: without it, a system has to work out from the text that a number is a price, that a line is an address or that a page is a product listing; with structured data that information is declared, not guessed.

The format used today is JSON-LD, the vocabulary is Schema.org, and on a well-built site it covers the pages, the products, the articles, the people and the organization behind them.

It depends on which system, and it is a distinction almost nobody makes.

On Google surfaces the markup enters the process that generates the answers, and Google has said so publicly: it gives the models context and states precisely what the text would leave ambiguous.

With ChatGPT and the other assistants the picture changes, because they read the code of the page as if it were text, without interpreting it as structure, and the studies carried out so far have found no increase in citations from the markup alone.

The value is therefore real but indirect, and it comes from how clearly the site declares who you are.

Yes. Alongside Lead-Gen templates there’s a Custom Build tier — an engineered system with fully custom design and page layout, built from scratch.

That works too. Start with the template and I can help with the parts you need — from content and search setup to Google Business Profile, tracking and integrations.

Yes. I can research, build, track and manage your campaigns — with the website and landing experience already designed to turn that traffic into enquiries

Yes. I can help with strategy, content and campaigns, so your social presence supports the same business goals as your website and search presence.

Yes. Charities, community organisations and campaigns use the same system as local businesses. What changes is what we count: supporters instead of enquiries.

If you’re an eligible charity, Google Ad Grants gives you up to $10,000 a month in Google Search ads. That work is quoted separately.