LEAD-GENERATION
WEBSITES & CAMPAIGNS
BUILT FOR GOOGLE & AI SEARCH
In English & Italian
I create lead-generation websites and campaigns that help local businesses and nonprofits get found online, build trust and generate enquiries
WEBSITES & CAMPAIGNS THAT WORK TOGETHER
Two audiences
One goal
Your website needs to work for people and for Google & AI Search
A lead-generation website is built for two audiences: the people who visit it, and Google and AI search tools that need to understand your business.
Lead-generation campaigns then bring the right people to that website through Google Ads, supported by organic social media.
Together, they help your business get found, understood and contacted.
THREE WAYS TO WORK WITH ME
Lead-Gen Website
A custom Squarespace website designed to help people understand your business, build trust and get in touch — with clear foundations for Google and AI search.
From£2,250
- Up to 8 strategic pages
- Custom Squarespace design, build and graphics
- Strategy, keyword research and content guidance
- Structured data and entity setup for Google and AI search (GEO)
- Calls, forms and WhatsApp integration
- SEO foundations, GA4, Search Console and conversion tracking
- Revisions, training and 60 days of support
Lead-Gen Campaign
Google Ads and organic social media support designed to bring the right people to your business and turn attention into enquiries.
£350/month
Three months, then month to month
- Campaign strategy and keyword research
- Google Ads setup and management
- Google Business Profile review and optimisation
- Conversion tracking
- Organic social media support
- Monthly optimisation and reporting
Website + Campaign
Lead-Generation System
A lead-generation website and three-month campaign designed together from day one.
£3,200
Flexible payment plans available
- Everything in the Lead-Gen Website package
- Google Business Profile optimisation
- Google Ads strategy, setup and tracking
- Organic social media support
- Three months of campaign management and optimisation
Google Ads budget is separate and paid directly to Google.
Prefer to start simple?
Get the Lead-Gen Template and DIY Manual — a ready-to-customise Squarespace template and practical manual for businesses and organisations that want to build their own website.
£350
View the templateLEAD-GENERATION
WEBSITES
Squarespace websites ready to work hard from day one
SELECTED WORK
CHANGEMAKER
National Leadership Campaign (UK)
Full digital setup in under 3 weeks: website, press section, 50+ supporter videos
HOSPITALITY
Caroli Hotel Group — Italy
Event website and user-generated social campaign — participants posted their own content back to the site
LOCAL TRADER
Alex Fix Electrician — Italy
Lead-gen website and Google Ads campaign: 17 enquiries in the first month
ABOUT
I DESIGNED
EXPERIENCES
Before digital I designed experiences.
Live events, conferences, immersive environments. Across Italy and the UK.
The goal was always the same: get people’s attention, move them, make them act.
Today I apply the same thinking to digital — the story, the website and the content, all working together.
Serena Ferrari MSc
Digital Experience & Squarespace Designer
PRINCE2® Certified
WHAT CLIENTS SAY
Serena was an absolute game changer to my campaign
Mothin Ali
Deputy Leader of the Green Party of England & Wales
Her creativity, combined with a highly organised approach, makes her in invaluable asset to any team.
Paolo Areni
Creative Director Son et Lumiere, Italy
FAQs
FAIR QUESTIONS
-
I build lead-generation websites and Squarespace templates, and run Google Ads and social media campaigns. Everything is designed to work together — website, search and social all built to generate enquiries, not just visits.
-
Yes. Alongside the templates there’s a Custom Build tier — an engineered system with fully custom design and page layout, built from scratch. £2,450.
-
Yes. My Squarespace templates use the same 8-page framework as my custom builds. You install it, add your content and make it your own.
-
That works too. Start with the template and I can help with the parts you need — from content and search setup to Google Business Profile, tracking and integrations.
-
Yes. Search is considered from the start — from site structure and content to business information, structured data and the signals that help search engines understand what you do.
-
Yes. I can research, build, track and manage your campaigns — with the website and landing experience already designed to turn that traffic into enquiries
-
Yes. I can help with strategy, content and campaigns, so your social presence supports the same business goals as your website and search presence.
GET 3 QUICK WINS
Want to know how AI & Google see your business?
Share your website or Google Business Profile link. I’ll send you 3 strategic quick wins to boost your online visibility and lead conversion.
No pitch. No obligation. They’re yours to use.
