DIGITAL STRATEGY for PROFESSIONALS, LOCAL BUSINESSES & CHANGEMAKERS
in Italian and English
Serena Ferrari MSc
WEBSITES | DIGITAL CAMPAIGNS | EVENTS
WEBSITES - CAMPAIGNS - EVENTS - FUNDRAISING
Working across Italy, the UK and beyond - in English & Italian
WEBSITE STRATEGY & DESIGN
Website systems where everything works together — visibility, structure, messaging, conversion — to drive real-world action.
DIGITAL CAMPAIGNS
Lead-Generation System for local businesses and changemakers
EVENT STRATEGY & MANAGEMENT
Events and livestreams, with audience interaction at the centre.
Planning | Coordination | Follow-through
Plan your website with clarity using this step-by-step guide
Most digital campaigns and websites don't fail because of effort. They fail because they're not built as a system.
I design campaign and website systems where everything works together — visibility, structure, messaging, conversion — to drive real-world action.
Before digital, I designed experiences - Live events - Conferences. Immersive environments. Across Italy and the UK.
The goal was always the same — get people's attention, move them, make them act.
Today I apply the same thinking to digital.
CURATED PROJECTS
Things I’ve built with care, together with my clients
WHAT CLIENTS SAY
SOME FRIENDS I MADE ALONG THE WAY
COFFEE CHAT? no pressure
GET 3 QUICK WINS
Send your website or Google Business Profile link. I’ll reply with ideas tailored to bookings and visibility. Even if we don’t work together!