LEAD-GENERATION
WEBSITES
&
DIGITAL CAMPAIGNS
BUILT FOR GOOGLE & AI SEARCH
Web design & campaigns in English + Italian
AI SEARCH
SEARCH
IS CHANGING
USERS NO LONGER RELY ON GOOGLE
THEY ASK CHATGPT, GEMINI, CLAUDE
TODAY YOUR ONLINE PRESENCE ISN’T JUST A WEBSITE —
IT’S A CONNECTED DIGITAL ENTITY
I design websites and campaigns that teach AI who you are — so search engines cite you, trust you, and recommend your organisation
LEAD-GENERATION
WEBSITES
Websites designed as connected systems—built to turn search traffic into qualified enquiries
A proven 8-page framework designed to generate enquiries
Engineered for Google & AI Search indexing
Google Maps & Business Profile setup
Click-to-call & WhatsApp integration
17 enquiries in the first month — see the case study
LEAD-GENERATION CAMPAIGNS
Be found where people look across AI, Google and Social
From discovery to decision
Social works where people are
Google and AI Search work by understanding your online presence
Targeted ads reach high-intent buyers on Google & Social
LEAD-GENERATION TEMPLATES
Squarespace templates designed to generate leads
EXPLORE WEBSITE TEMPLATES »
SELECTED WORK
What these systems have delivered
EXPLORE ALL WORK »
CHANGEMAKER
National Leadership Campaign (UK)
Full digital setup in under 3 weeks: website, press section, 50+ supporter videos
HOSPITALITY
Caroli Hotel Group — Italy
Event website and user-generated social campaign — participants posted their own content back to the site
LOCAL TRADER
Alex Fix Electrician — Italy
Lead-gen website and Google Ads campaign: 17 enquiries in the first month
I DESIGNED
EXPERIENCES
Before digital I designed experiences. Live events, conferences, immersive environments.
Across Italy and the UK.
The goal was always the same: get people’s attention, move them, make them act.
Today I apply the same thinking to digital — the story, the website and the content, all working together.
Serena Ferrari MSc
Digital Experience Strategist & Squarespace Designer
PRINCE2® Certified
MEET SERENA»
WHAT CLIENTS SAY
Serena was an absolute game changer to my campaign. She brought real strategic thinking and digital expertise.
Mothin Ali
Deputy Leader of the Green Party of England & Wales
Her creativity, combined with a highly organised approach, makes her an invaluable asset to any team.
Paolo Areni
Creative Director Son et Lumiere, Italy
FAQs
FAIR QUESTIONS
-
I build lead-generation websites and Squarespace templates, and run Google Ads and social media campaigns. Everything is designed to work together —
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Not necessarily. Send me what you have and I’ll take a look. If your website can be improved rather than rebuilt, I’ll tell you.
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Yes. My Squarespace templates use the same 8-page framework as my custom builds. You install it, add your content and make it your own.
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That works too. Start with the template and I can help with the parts you need — from content and search setup to Google Business Profile, tracking and integrations.
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Yes. Search is considered from the start — from site structure and content to business information, structured data and the signals that help search engines understand what you do.
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Yes. I can research, build, track and manage your campaigns — with the website and landing experience already designed to turn that traffic into enquiries
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Yes. I can help with strategy, content and campaigns, so your social presence supports the same business goals as your website and search presence.
GET 3 QUICK WINS
Want to know how AI & Google see your business?
Share your website or Google Business Profile link. I’ll send you 3 strategic quick wins to boost your online visibility and lead conversion.
No pitch. No obligation. They’re yours to use.
