Augmented Reality for marketing

Cerdanya Film Festival, Spain

The Cerdanya Film Festival in Barcelona teamed up with SmarTech, a local AR developer, and renowned Japanese artist Nobumichi Asai for a unique event marketing campaign.

The goal was to bring Augmented Reality to life across all printed materials and social media channels.

I worked as the in-house project manager and social media coordinator, helping launch an AR app that showcased Nobumichi’s video throughout the campaign.

A promotional poster for the Cerdanya International Film Festival, featuring a stylized image of a woman with black hair and tattoos on her face, set against a red background. The poster includes text in multiple languages, QR codes, and icons for augmented reality and digital interaction.

@courtesy SmarTech artist Nobumichi Asai

Logo with the words 'The GROUPE' in white text on a dark background, featuring an abstract colorful geometric shape above the text.

The video

The video "INORI-Prayer-" was created by Japanese artist Nobumichi Asa, featuring his unique high-speed video projection mapping technology.

It stars Aya Sato and Bambi Naka from Japan, known for their voguing and tours with big names like Madonna.

Cerdanya International Film Festival - poster featuring Two people with skeleton makeup on their faces, wearing black clothing, against a red background.

INORI - Prayer

Results

The video quickly went viral, reaching over 5 million views.

@courtesy SmarTech | artist Nobumichi Asai