Augmented Reality for event promotion
Cerdanya Film Festival, Spain
The Cerdanya Film Festival in Barcelona sought a fresh approach to its marketing campaigns and joined forces with SmarTech, a Barcelona-based AR developer, an Nobumichi Asai, a Japanese electronic artist. For this prioject I collaborated with SmarTech as an in-house project manager. The project involved liaising with stakeholders during the implementation of the Augmented Reality app that showcases the video produced by the artist Nobumichi Asai,
This initiative aimed to offer festival visitors a new way to experience the event, combining technology and art to highlight the festival's essence.
@courtesy SmarTech | artist Nobumichi Asai
Service provided
Collaborated closely with Smartech as the project manager, aligning on project goals for clarity and focus on an innovative augmented reality app.
Optimised resources to ensure the project's efficient completion.
Actively liaised with stakeholders to maintain open communication and alignment.
Successfully oversaw the implementation of AR technology in printed materials and social media posts, enhancing the Cerdanya Film Festival's marketing strategy.
The video
The video "INORI-Prayer-" was produced by the visionary Japanese artist Nobumichi Asa, showcasing the innovative high-speed video projection mapping technology developed by the artist.
It stars the dynamic duo Aya Sato and Bambi Naka from Japan, celebrated for their voguing style. They've also toured with major artists, including Madonna!
INORI - Prayer
Results
The video quickly went viral, reaching over 5 million views—a major success.
@courtesy SmarTech | artist Nobumichi Asai
