CERDANYA FILM FESTIVAL
AUGMENTED REALITY CAMPAIGN
Bringing Augmented Reality to life
The Cerdanya Film Festival teamed up with local AR developer SmarTech and renowned Japanese artist Nobumichi Asai to launch a unique event marketing campaign.
The goal was to integrate Augmented Reality across all physical printed materials and social media channels, bridging traditional festival promotion with cutting-edge digital experiences.
Operating as the in-house project manager and social media coordinator, we managed the campaign rollout to bring the artist's high-impact video to life globally.
THE CHALLENGE
Integrating AR Across print & Social media
Embedding interactive augmented video directly to festival brochures, posters, and online channels.
Showcasing Augmented Reality video "INORI-Prayer-"
Featuring the viral high-speed projection mapping video "INORI-Prayer-" starring Japanese dancers Aya Sato and Bambi Naka (known for their work with Madonna).
THE SOLUTION DELIVERED
01 — In-House Project Management & Coordination
Overseeing the day-to-day campaign logistics, technical rollouts, and multi-channel scheduling.
02 — Social Media & Content Strategy
Coordinating the digital promotion and social distribution of the "INORI-Prayer-" video across key channels.
03 — AR App Launch & Print Integration
Successfully launching an interactive augmented reality app that allowed users to scan physical festival materials and view Nobumichi Asai’s video in motion.
WHY THIS CAMPAIGN WORKS
Traditional film festival marketing often relies on static posters and brochures.
By embedding AR (augmented reality) directly into physical print materials, we turned passive viewers into active participants.
Scanning a poster to watch high-speed projection mapping content created an unforgettable brand experience that naturally drove viral sharing and international engagement.
