GEOLOCAL STRATEGY IN ACTION: FROM WEBSITE TO GOOGLE & SOCIAL IMPACT

ALEX FIX - LOCAL IT & ELECTRICIAN

A digital growth strategy for a local tech and electrician business

WHAT ALEX FIX NEEDED

Alex Fix, a local IT specialist and electrician in Campagnano, Rome, needed to boost his visibility in the area and turn local searches into real clients.

The goal was clear: position his business as the go-to local expert through a well-structured geolocal digital strategy.

STRATEGY

To help Alex connect with the right audience — the people living and searching nearby — I built a strategy focused entirely on local discoverability and trust.

Here’s what I did:

Website & Local SEO

  • Created a new website on Squarespace, simple and mobile-friendly.

  • Used geo-targeted keywords and structured content to show up in local searches.

  • Added clear calls to action for quick contact and service requests.

Google Business Profile + Paid Ads

  • Set up and optimised his Google Business Profile with accurate location, services, and hours.

  • Launched Google Ads campaigns targeting searches in Rome and surrounding neighborhoods.

  • Focused on “near me” queries to reach clients ready to book.

SOCIAL MEDIA

Meta Campaigns (Facebook & Instagram)

  • Designed a Facebook Business Page aligned with the site and Google listing.

  • Ran geo-targeted Meta ads, showing up in local feeds with service-based messages.

  • Built awareness and trust with consistent branding across all channels.

LinkedIn for Local Credibility

  • Refreshed Alex’s LinkedIn profile, highlighting his services and location.

  • Used local keywords to help him show up in relevant searches.

  • Started building a small but meaningful network of local professionals and businesses.

WHAT CHANGED

This wasn’t just a visibility boost — it was a shift in how Alex’s business shows up online, right where it matters.

  • His Google Business Profile now shows up for key local searches — and reviews are coming in!

  • The website acts as a trust hub, ready to convert visitors into real leads.

  • Ads started working immediately, bringing in targeted clicks from nearby users.

  • Social channels now speak the same language — local and trustworthy.

  • Alex can now update his site and profiles easily, with a clear roadmap for the future.

YOU DON’T NEED TO GO BIG

YOU NEED TO GO LOCAL, SMART, AND CONSISTENT

If you're a local pro — electrician, consultant, therapist, or anything in between — and you want people near you to find you online, let’s build something that works..

Alex Fix, Electrician, IT Technician.

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