DIGITAL GROWTH STRATEGY
ALEX FIX - LOCAL BUSINESS
WEBSITE & LOCAL SEO STRATEGY
Alex Fix, a local IT specialist and electrician in Campagnano, Rome, needed to boost his visibility in the area and turn local searches into real clients.
The goal was clear: position his business as the go-to local expert through a well-structured geolocal digital strategy.
SOCIAL MEDIA
Meta Campaigns (Facebook & Instagram)
Designed a Facebook Business Page
Ran geo-targeted Meta ads
Refreshed Alex’s LinkedIn profile/
Used local keywords to help him show up in relevant searches.
GEOLOCALISED CAMPAIGN
Website & Local SEO
Built a simple, mobile-friendly Squarespace website.
Used location-based keywords and clear content for local search.
Added easy contact buttons for quick service requests.
Google Business Profile + Paid Ads
Set up and optimized his Google Business Profile with correct details.
Ran Google Ads targeting searches in Rome and nearby areas.
Focused on “near me” searches to attract ready-to-book clients.
Alex Fix, Electrician, IT Technician.
REAL RESULTS - FAST !
Now showing up in 10+ local searches
Gained 20+ Google reviews — and counting
Website converts 1 in 5 visitors into real leads
Ads brought in 200+ local clicks in week on
Social posts saw 3× more engagement
Easy updates with a clear growth plan
YOU DON’T NEED TO GO BIG
YOU NEED TO GO LOCAL AND SMART
LET’S CONNECT
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