MOTHIN ALI
NATIONAL CAMPAIGN LEADERSHIP
When Mothin Ali ran for Deputy Leader of the Green Party of England and Wales, he needed rapid digital strategy.
With weeks left, I gathered assets, press, supporter videos, and content to create a campaign that was grounded, bold, and human.
This was more than a site launch—it turned values into action, showcasing Mothin’s work teaching permaculture and commitment to recycling, reflecting his strong community ties.
Locally, he was known as: The Hero of Harehills
@Craig Gent
CAMPAIGN LAUNCH IN UNDER 3 WEEKS
Turning values into story
While I built the campaign setup and crafted Mothin’s public story by turning his key ideas into clear website content.
The site highlighted three core messages reflecting his values and community focus, with design, images, and text aligned to his campaign goals.
BRAND IDENTITY
TECH STACK
I built the website on Squarespace for quick launch, mobile access, and donations.
Added Action Network forms to engage supporters with questions like “What’s your superpower?”
Set up Zoho Mail linked to the campaign domain for fast communication. Included a Voxpop gallery with 30+ supporter videos to add real voices.
Connected and branded four social profiles, with Linktree and Bluesky for easy sharing.
Created a press section with interview links, regularly updated to build trust.
All completed in under three weeks, with every tech choice aligned with the campaign's story.
THE OUTCOME
2 September 2025 Mothin Ali was elected Deputy Leader of the Green Party of England and Wales.
Over 5,000 supporters
Won 33% of votes in the first round
Endorsed by more than 55 councillors
Featured in 30+ supporter videos
Ran a 4-month campaign with a full digital strategy using quick, adaptable tools
Zack Polanski – Leader, Green Party
Mothin Ali – Deputy Leader, Green Party
Rachel Millward – Deputy Leader, Green Party
Need to move fast — without sacrificing story, strategy, or tech?
Book a free call or drop me a line !