MOTHIN ALI

NATIONAL CAMPAIGN LEADERSHIP

LINK TO THE WEBSITE

When Mothin Ali ran for Deputy Leader of the Green Party of England and Wales, he needed rapid digital strategy.

With weeks left, I gathered assets, press, supporter videos, and content to create a campaign that was grounded, bold, and human.


This was more than a site launch—it turned values into action, showcasing Mothin’s work teaching permaculture and commitment to recycling, reflecting his strong community ties.


Locally, he was known as: The Hero of Harehills

@Craig Gent

CAMPAIGN LAUNCH IN UNDER 3 WEEKS

Turning values into story

While I built the campaign setup and crafted Mothin’s public story by turning his key ideas into clear website content.

The site highlighted three core messages reflecting his values and community focus, with design, images, and text aligned to his campaign goals.

A website homepage features a man smiling at an event, with a large crowd in the background. The website title reads 'A Voice for the Voiceless' and has a call-to-action button labeled 'Join Team Mothin.' Navigation links include Home, Login, and social media icons. Below the main image are sections displaying font settings for Headings and Paragraphs.

BRAND IDENTITY

Color palette featuring various shades of green, a set of oranges with leaves, tropical green leaves, and a person pouring hot beverage into a mug.
Screenshot of a website customization page titled 'Site Styles' with options for themes, fonts, colors, buttons, and forms.

TECH STACK

I built the website on Squarespace for quick launch, mobile access, and donations.

Added Action Network forms to engage supporters with questions like “What’s your superpower?”

Set up Zoho Mail linked to the campaign domain for fast communication. Included a Voxpop gallery with 30+ supporter videos to add real voices.

Connected and branded four social profiles, with Linktree and Bluesky for easy sharing.

Created a press section with interview links, regularly updated to build trust.

All completed in under three weeks, with every tech choice aligned with the campaign's story.

THE OUTCOME

  • 2 September 2025 Mothin Ali was elected Deputy Leader of the Green Party of England and Wales.

  • Over 5,000 supporters

  • Won 33% of votes in the first round

  • Endorsed by more than 55 councillors

  • Featured in 30+ supporter videos

  • Ran a 4-month campaign with a full digital strategy using quick, adaptable tools

Three smiling people standing outside in a park-like area with greenery and city buildings in the background.

Zack Polanski – Leader, Green Party

Mothin Ali – Deputy Leader, Green Party

Rachel Millward – Deputy Leader, Green Party

A woman and a man standing outdoors in front of a lush green hedge, smiling and laughing. The woman is wearing a navy blue suit, and the man is dressed in traditional clothing with a beige coat and green robe.
LINK TO THE WEBSITE

Need to move fast — without sacrificing story, strategy, or tech?


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