LEAD GENERATION CAMPAIGNS
turn visibility into actions
BE FOUND WHERE PEOPLE LOOK
AI, GOOGLE AND SOCIAL MEDIA
Google, Gemini, ChatGPT, Claude read everything with your name on it — your website, business profile, reviews and social accounts — and decide whether it all adds up to one business worth recommending.
A campaign connects those dots: then gives people more ways to find you and a clear reason to act.
Whether that action is an enquiry, a booking, a sign-up or a donation, the job is the same. Only the tools and the words change.
LEAD GENERATION CAMPAIGNS
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LEAD GENERATION CAMPAIGNS •
GET 3 QUICK WINS
No commitment. Just three practical ideas you can use.
HOW I BUILD YOUR CAMPAIGn
01
WE START WITH WHAT YOU HAVE
Online presence · Audience · Geography · Existing activity
First we find out where the opportunity is: what you've already got working, who you need to reach, and how they search.
HOW I DO IT +
I look at how your business already appears across your website, Google, reviews and social — then at who you need to reach, where they are and how they look for what you offer online.
So we know what to keep, what to fix and where the campaign needs to show up.
02
GIVE AI & GOOGLE SEARCH MORE TO WORK WITH
Website · Google Business Profile · Reviews · Social
Your Google Business Profile says one thing, your social media and website say another, your reviews mention a town you left — Google, ChaGPT, Claude can't tell it's all one business. We fix that.
HOW I DO IT +
If your name, services, area, and social media don’t match up, there’s nothing solid for Gemini, ChatGPT, Claude, or Google Search to build on. So it names someone else. The campaign strengthens that picture with the right content, reviews, and local signals — so wherever Google, AI search, or a customer finds you, they’re finding the same business, offering the same things.
03
GIVE PEOPLE SOMEWHERE TO ACT
Landing page · Calls · Forms · Sign-ups · Donations
Then people need one obvious next step: call, form, booking — or sign up, volunteer, donate.
HOW I DO IT +
Getting found is only half the job. People need somewhere to act. I use the right page if you already have it. If you don't, I optimise one or build a landing page for the campaign. On social, the action can happen there instead.
Call. Enquire. Book. Sign up. Donate. Whatever the goal, give people somewhere to act — and make the next step obvious.
04
SOCIAL & GOOGLE ADS — WHEN YOU NEED IT
Be there when people are already looking
Social works where people are. Google and AI search work by how your online presence is understood. Ads put you in front of people searching online.
HOW I DO IT +
Some people don't need convincing. They're already looking.
I build the campaign around what people are searching for, where they are and what you want them to do next — call, enquire, book, sign up or donate. Organic social keeps the campaign moving where people already are. Google Ads puts you in front of people when they're actively looking for what you do.
If you're a charity, this can be free — see below.
RUN A CHARITY?
Eligible charities can access up to $10,000 a month in free Google Search advertising through Google Ad Grants. I can set it up and manage the campaign.
05
SEE WHAT TURNED INTO SOMETHING
Enquiries · Bookings · Sign-ups · Donations
Every month, one page: what came in, where from, what it cost.
HOW I DO IT +
Every month you get one clear report showing what came in, where it came from and, where there's paid media, what it cost.
Then we keep what works, change what doesn't — and decide what happens next.
ONE SYSTEM
TWO DIFFERENT CAMPAIGNS
Enquiries for a local electrician. Supporters for a national campaign.
The goal changes. The system doesn't.
1,068 Profile Views
More local visibility. Alex Fix is a local electrician in Rome. In the first four months of his lead-generation website and campaign, his Google profile received 1,068 views.
265 Local Actions
Search turned into leads. Alex Fix received 17 enquiries in 30 days from his first Google Ads campaign, with £85 in ad spend.
17 Enquires
Visibility turned into action. Alex Fix received 29 direct calls and 236 requests for directions through Google in the first three months.
ONE SOURCE OF TRUTH
The website came first.
Mothin Ali’s story, press coverage, campaign videos and social content all connected back to one hub — giving people, Google and AI Search one consistent place to understand who he was, rather than leaving others to define the story.
50+ VOICES BEHIND THE CAMPAIGN
The campaign reached the people who mattered.
In under four months, Mothin Ali went from launching a national campaign to finishing first of nine candidates — with 5,366 first-preference votes, 1,710 ahead of second place.
5,366 FIRST-PREFERENCE VOTES
Social turned supporters into distribution.
Testimonials were collected, turned into campaign content using a consistent set of templates, then shared across Instagram, TikTok and supporters’ own chats and networks — taking Mothin Ali’s campaign well beyond his own audience.
WHY WORK WITH ME
YOU DEAL WITH ME
No account manager, no handover, no team you never meet. The person who plans it is the person who does the work.
DIFFERENT CLIENTS, ONE SYSTEM
Enquiries for an electrician in Rome. Supporters for a national campaign in the UK. Different country, different language, different trade. Same system.
THE WORK DOESN’T DISAPPEAR WHEN THE CAMPAIGN ENDS
The ads may stop. The content, reviews, audiences and connections we’ve built don’t. The next campaign doesn’t start from zero.
FROM
£350/month
ONE CAMPAIGN
THREE MONTHS
Local search doesn't move to a four-week deadline. Three months gives the campaign time to build, run and start showing what's working. After that, month to month. Stop whenever you like.
WHAT’S INCLUDED
✳ 3 organic social posts a week
✳ Keywords search
✳ Google Ads set up and managed
✳ Google Business Profile set up and optimised
✳ Tracking and optimisation
✳ Monthly reporting
Where we start depends on what you already have. Some Google profiles need building from nothing, some just need fixing
Your ad budget — paid straight to Google
Recommended £100/month
Not included, and never marked up. The account is in your name and you can stop it any time.
Charities running Google Ad Grants
Separate quote — the account has its own rules and its own workload.
NEED A LANDING PAGE?
From £250
START MY CAMPAIGN »
FAQs
How quickly can we see results?
You’ll see improvements in tracking and clarity immediately. Early visibility gains often show within the first few weeks, but Maps visibility typically improves over 4–12 weeks when we consistently apply updates and signals. If you want leads sooner while Maps builds, Google Search Ads can accelerate enquiries.
How much do I need to spend on ads?
Ad spend goes straight to Google, not to me — it's separate from my fee, and you set it.
For a local business, a monthly cost of £100–£300 paid to Google ads is usually enough to get real answers within the first month: which words bring calls, which bring time-wasters, what a lead actually costs you. You can start lower — Alex Fix's first campaign ran on £85 and brought 17 enquiries — but a tight budget takes longer to tell you anything useful.
You can change it, pause it or stop it any month. Charities may not need a budget at all: see Google Ad Grants.
Can you manage Google Ad Grants for charities?
Yes. Eligible nonprofits can receive up to $10,000 USD a month in Google advertising through Google Ad Grants in free Search ads, but the grant requires conversion tracking on every supporter action, a 5% click-through rate and specific pages for ads to land on.
A brochure website can't hold it. You will need a Lead-Gen landing page/website and dedicated support.
What do you need from me to start?
Access to your Google Business Profile, website (or CMS), and analytics (GA4/GTM if you have them). I’ll also ask a few quick basics: your service areas, top services, ideal customer, and what counts as a “good lead.”
Mothin Ali - Building national support
Supreme - Social media campaign + Google Ads (ENG)
Alex Fix - Local Electrician Social + Google Ads (ITA)
WHAT CLIENTS SAY
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Mothin Ali - Deputy Leader - Green Party of England and Wales
Serena was an absolute games changer to my campaign. She brought real strategic thinking and digital expertise. She not only built a strong, engaging website but also set up the Action Network and email infrastructure to help us mobilise supporters and communicate clearly.
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Paolo Areni - Creative director Son et Lumiere, Italy
Serena has proved to be an excellent project manager.
She loves her work and always goes above and beyond to meet clients’ needs.Her creativity, combined with a highly organised approach, makes her an invaluable asset to any team.
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![Sandy Chadha vapiing]()
Sandy Chadha - CEO Supreme, UK
Working alongside our team, Serena played a key role in the success of our international exhibitions,
She successfully managed the planning and logistics while also making a significant contribution to our social media strategy. -
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Alex Fix - Local Electrician, Italy
I was really happy with it. The website and Google/social campaign started getting results straight away. In the first month, Google Ads brought in 17 enquiries and the website had plenty of visitors from the start. Clear, simple and practical.
