LEAD GENERATION CAMPAIGNS
Turn visibility into action
Google, Gemini, ChatGPT and Claude read everything with your name on it — then decide if you're one organisation worth recommending.
I design campaigns that connect those dots and move people from search to enquiry.
LEAD GENERATION CAMPAIGNS
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LEAD GENERATION CAMPAIGNS •
GET 3 QUICK WINS
No commitment. Just three practical ideas you can use.
How I build your campaign
01
We start with what you have
Audience & Channel Audit Set up
I map your current presence across your website, Google Business Profile, reviews, and social channels.
We identify who you need to reach, how they search, and exactly what to keep, fix, or launch.
02
Give AI & Google Search more to work with
Multi-Channel Entity visibility
Not generic SEO. We fix your visibility so Google, ChatGPT, Gemini, and Claude recognise your business as one single, trusted entity.
When search engines understand who you are, both organic content and paid ads carry far more weight.
03
Give people somewhere
to act
Clear next step
I connect the campaign directly to your existing site if it works, or build/adapt a dedicated landing page (optional setup).
04
Google Ads, Social media & Tracking
Every month, ongoing
Organic social media campaign (Charity Ad Grants supported).
One concise report every month — what came in, where from, what it cost. Then keep what works, change what doesn't.
One System
Two different Clients
Enquiries for a local electrician.
Supporters for a national campaign.
The goal changes.
The system doesn't.
ALEX FIX
Local Electrician, Rome
17
enquiries in 30 days
On a £85 Ad spent, £0.58 a click
THREE MONTHS IN
236
direction requests
265
local actions
MOTHIN ALI
National Campaign, UK
50+
video testimonials
Instagram, TikTok and supporters' own networks
SUPPORTERS BECAME DISTRIBUTION
He came first of nine candidates, with 5,366 first-preference votes — 1,710 ahead of second place.
WORK WITH ME
One contact
No account manager, no handover, no team you never meet. You deal directly with me. The person who plans it is the person who does the work.
A Campaign designed to teach AI and Google Search who you are
Your website, Google profile, reviews and social — all telling one story.
A Campaign connecting your site, your social media and Google Business Profile
The ads may stop. The content, reviews, audiences and connections we’ve built don’t. The next campaign doesn’t start from zero.
FROM
£350
/month
ONE CAMPAIGN • THREE MONTHS
Local search doesn't move to a four-week deadline. Three months gives the campaign time to build, run and start showing what's working. After that, month to month. Stop whenever you like.
WHAT’S INCLUDED
• 3 organic social posts a week
• Keywords search
• Google Ads set up and managed
• Google Business Profile set up optimised
• Tracking & optimisation
• Monthly reporting
YOUR AD BUDGET — PAID STRAIGHT TO GOOGLE
Recommended £100/month
Not included, and never marked up. The account is in your name and you can stop it any time.
Most agencies won't manage a Google Ads account this size. I will.
NEED A LANDING PAGE?
From £250
Already have a page that converts? We'll use it for free. Need a custom destination built for this campaign? We'll build or adapt one for a single setup fee
GOOGLE AD GRANTS
Running Google Ad Grants? Eligible charities can access up to $10,000 a month in free Google Search advertising — separate quote, get in touch.
WHAT CLIENTS SAY
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Mothin Ali - Deputy Leader - Green Party of England and Wales
Serena was an absolute game changer to my campaign. She brought real strategic thinking and digital expertise. She not only built a strong, engaging website but also set up the Action Network and email infrastructure to help us mobilise supporters and communicate clearly.
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Paolo Areni - Creative director Son et Lumiere, Italy
Serena has proved to be an excellent project manager.
She loves her work and always goes above and beyond to meet clients’ needs.Her creativity, combined with a highly organised approach, makes her an invaluable asset to any team.
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![Sandy Chadha vapiing]()
Sandy Chadha - CEO Supreme, UK
Working alongside our team, Serena played a key role in the success of our international exhibitions,
She successfully managed the planning and logistics while also making a significant contribution to our social media strategy. -
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Alex Fix - Local Electrician, Italy
I was really happy with it. The website and Google/social campaign started getting results straight away. In the first month, Google Ads brought in 17 enquiries and the website had plenty of visitors from the start. Clear, simple and practical.
Mothin Ali - Building national support
Supreme - Social media campaign + Google Ads (ENG)
Alex Fix - Social Media Campaign+ Google Ads (ITA)
FAQs
The practical bits
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You’ll see improvements in tracking and clarity immediately. Early visibility gains often show within the first few weeks, but Maps visibility typically improves over 4–12 weeks when we consistently apply updates and signals. If you want leads sooner while Maps builds, Google Search Ads can accelerate enquiries.
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Ad spend goes straight to Google, not to me — it's separate from my fee, and you set it.
For a local business, a monthly cost of £100–£300 paid to Google ads is usually enough to get real answers within the first month: which words bring calls, which bring time-wasters, what a lead actually costs you. You can start lower — Alex Fix's first campaign ran on £85 and brought 17 enquiries — but a tight budget takes longer to tell you anything useful.
You can change it, pause it or stop it any month. Charities may not need a budget at all: see Google Ad Grants.
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Yes. Eligible nonprofits can receive up to $10,000 USD a month in Google advertising through Google Ad Grants in free Search ads, but the grant requires conversion tracking on every supporter action, a 5% click-through rate and specific pages for ads to land on.
A brochure website can't hold it. You will need a Lead-Gen landing page/website and dedicated support.
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Access to your Google Business Profile, website (or CMS), and analytics (GA4/GTM if you have them). I’ll also ask a few quick basics: your service areas, top services, ideal customer, and what counts as a “good lead.”
