Lead-Generation Websites
your website has a job
generate leads
Websites designed to convert
Websites designed to convert
Lead-Generation websites work
in two ways
• Visitors see a journey
• AI Search and Google the structure behind it
Make your website is visible in AI-generated answers
Artificial intelligence is becoming the primary filter for searches, answers, and business decisions.
If your website doesn’t speak its language, you risk becoming invisible to your potential customers.
Benefits of a Lead-Generation Website
· Built on Squarespace for easy maintenance and updates
· Beautifully designed with modern interactions and custom code
· Optimised for AI-based search engines
· Tells AI who you are and what you do, removing any guesswork for the machine
· Gives you competitive advantage for all paid advertising campaigns
· Boosts organic traffic from social media
Try both buttons: your website as visitors see it, and what Google and ChatGPT see behind it.
Turn searches on
![]()
Google
into clients
Done for you
Lead-Gen Website
A custom Squarespace website designed to help people understand your business, build trust and get in touch — with clear foundations for Google and AI search.
From£2,250
Live in 3 weeks from the day I have all your content
- Up to 8 strategic pages
- Custom Squarespace design, build and graphics
- Strategy, keyword research and content guidance
- Structured data and entity setup for Google and AI search (GEO)
- Calls, forms and WhatsApp integration
- SEO foundations, GA4, Search Console and conversion tracking
- Revisions, training and 60 days of support
Prefer to start simple?
Get the Lead-Gen Template and DIY Manual — set up on your Squarespace account, with a 90-minute call to help you customise it.
£350
See the demoNeed a hand with your site?
90-minute Setup Session. Work on your website with me, screen shared. We can set things up, solve problems and get your site moving.
£150
Book a sessionAlready have a website?
A revamp is possible. I’ll quote it after your free website audit, once I’ve seen what can stay and what needs to change.
Quoted after the free audit
Get a free audit
Two different clients
One Lead-Generation System
From local enquiries to national supporters
CASE 01 0 0 0 0 0 0 0 0 02
ALEX FIX
A website and Google Ads campaign designed to generate local leads
Alex Fix is an electrician based in Campagnano, north of Rome.
The goal was to build an online presence designed to generate enquiries for his electrical services across the surrounding area.
Services, locations, FAQs and structured data were connected across the website, Google Business Profile and social channels — giving AI Search a clear picture of who Alex Fix is, what he does and where he works.
RESULTS IN LESS THAN 4 MONTHS
1,068
Profile views
48
ENQUIRIES — FORM,
WHATSAPP AND CALLS
1.7K
UNIQUE WEBSITE VISITORS
CASE 02
MOTHIN ALI
A website and a digital campaign to build a network of national supporters
Mothin Ali had been the target of online attacks.
When he decided to stand in the Green Party's Deputy Leader election we had less than four months to change that narrative.
The website came first. It became a source of information for Mothin's story, bringing together his public record, national press coverage, endorsements, campaign — continually updated throughout the campaign.
RESULTS IN LESS THAN FOUR MONTHS
2.2 K
UNIQUE WEBSITE VISITORS
50+
VIDEO TESTIMONIALS
120+
ENDORSMENTS
FAQ’S
The practical bits
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No one can guarantee leads. What I can do is build your website to turn traffic into enquiries — with the structure, visibility and tracking in place from day one..
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Squarespace is a closed platform so, at this time, it’s impossible to deliver and install a template as a file (like in WordPress, for example). The template is a pre-made website - I can hand a template over to you by duplicating the demo site and giving you access, or by installing the template on your existing website by hand (manually replacing styles and building website pages from scratch inside your existing site).
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Yes, with limits. The template already has single service pages. You can add pricing pages and link them to a cart.
A full e-commerce site, with products and inventory, is a different job. Adapting the template for it is quoted separately. -
Maybe not. Send me the link and I’ll give you three quick wins. If it needs fixing rather than replacing, I’ll tell you.
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You can add pages and sections. A website with a different structure from the template is a Custom Build, from £2,250.
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Yes, but you won’t be starting from a blank page. I’ll ask the right questions about your business, services and customers, then use your answers — together with the keyword research — to guide what each page needs to say. You can write the final copy yourself, or I can recommend a copywriter.
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Yes. It’s built in Squarespace, so you can make everyday changes without needing me. I’ll also give you a handover session so you know where everything is and how to update it.
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Usually around 3 weeks from the point I have everything I need from you. You’ll have two rounds of revisions before the website goes live.
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Yes. Lead generation isn’t just about sales — it’s about turning interest into action.
For a business, that might mean an enquiry or a call. For a charity, it could mean a new supporter, a donation, a volunteer or a sign-up.The structure is the same. What changes is the action you want people to take.
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That’s fine. I can help you set it up and connect it properly to your website, Google Maps and the rest of your online presence.
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No. The website is the lead-generation system; Google Ads and social media are ways to bring people to it. Traffic can also come from organic search, Google Business Profile, referrals or your existing network.
The important part is that when people arrive, the website is already built to turn that traffic into action.
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Yes — the website is built with SEO in place from day one. Keyword research, page structure, service and location signals, FAQs, metadata and structured data are all part of the build, helping Google understand what you do and where you do it.
Ongoing SEO after launch is a separate service.
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Squarespace 7.1, with the Fluid Engine editor.
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