Lead-Generation Websites
your website has a job
generate leads
BUILT
AS ONE SYSTEM
MOST WEBSITES ARE BUILT FIRST.
LEAD GENERATION COMES LATER.
I BUILD THE LEAD-GENERATION
SYSTEM FROM DAY ONE
THE 8-PAGE
LEAD-GENERATION
SYSTEM
THE 8-PAGE
LEAD-GENERATION
SYSTEM
Websites designed to move people — and make Google, ChatGPT, Gemini, and Claude understand your business
Across all 8 pages, every section is engineered to
work on two levels.
For your visitors, the design creates a clear path from finding the right service to seeing the proof and taking action. That’s why the enquiry form sits above the fold, services lead to dedicated pages, reviews sit alongside the Google Business Profile map, and FAQs answer the real questions your audience is searching for.
FOR SEARCH & AI
Behind that same journey, the information is engineered for Search and AI. The wording of your About page aligns with your Google Business Profile, services connect to the projects that prove them, and FAQs turn your audience’s real questions into clear answers that Google, Gemini, ChatGPT and Claude can interpret.
ONE CONNECTED DIGITAL ENTITY
Business details, locations, reviews and expertise are kept consistent across the site, and I encode the relevant information and relationships in a structured JSON-LD layer — connecting what would otherwise be scattered facts into one coherent digital entity.
Case Studies
TWO DIFFERENT CLIENTS
THE SAME SYSTEM
A local Italian electrician and an English changemaker.
websites designed to convert from the start
CASE 01 ——— 02
ALEX FIX
A website and Google Ads campaign designed to generate local leads
Alex Fix is an electrician based in Campagnano, north of Rome.
The goal was to build an online presence designed to generate enquiries for his electrical services across the surrounding area.
The website was designed for lead generation from the start.
Each service page works like a landing page, with a clear message, local relevance and a direct path to call, WhatsApp or enquire.
But the work went beyond the design.
Services, locations, FAQs and structured data were connected with consistent information across the website, Google Business Profile and social channels — giving Google and AI Search a clear picture of who Alex Fix is, what he does and where he works.
With the online presence aligned, conversion paths and tracking already in place, the website was ready for promotion from day one.
Google Ads and social could drive traffic into a system already built to turn it into enquiries.
Results first 3 months
1,068
PROFILES VIEW
1.7 K
UNIQUE WEBSITE VISITORS
46
ENQUIRIES — FORM, WHATSAPP AND CALLS
01 ——— CASE 02
MOTHIN ALI
A website and a digital campaign
to build a network
of national supporters
Mothin Ali had been the target of online attacks.
When he decided to run for the Green Party Deputy Leader election, we had less than four months to change that narrative.
The website came first. It became one source of truth for Mothin's story, bringing together his public record, national press coverage, endorsements, campaign content and supporter testimonials in one place — continually updated throughout the campaign.
It also gave people somewhere to act.
Action Network and a dedicated campaign email connected Mothin directly with his supporters, turning the website from a source of information into the hub of a growing network.
Without the website, that activity would have been scattered across social media. Instead, social extended the campaign while everything connected back to one consistent source — for people, Google and AI Search.
Results in less than 4 months
2.2 K
UNIQUE WEBSITE VISITORS
50+
VIDEO TESTIMONIALS
120+
ENDORSEMENTS
HOW WE’LL WORK
HOW WE’LL WORK
Stage 1 - Strategy + discovery call
Let’s book a discovery call to discuss how to tailor the lead-generation website system to your needs.
Within 48 hours of confirming the discovery call, you’ll receive an initial questionnaire to complete. This will help us focus on the strategy.
The next step is to give me access to your Squarespace account and any relevant assets.
Full website build (mobile-first) and first review
SEO & AI Search engineering — so Google and ChatGPT can read who you are Google Map embed
GA4 + Search Console + Pixel + WhatsApp setup
Second review
Stage 2 - Build + Integration
Stage 3 - Launch + 60 Days Support
Goal: go live smoothly
Final testing + launch
Training handover
60-day post-launch support (fixes + guidance)
WHAT I NEED FROM YOU TO START
To keep things moving fast
Business name + main services
Service area (towns/regions)
Logo + brand colours (if you have them)
Photos/videos (or permission for me to source/optimise)
Domain/hosting access (or I’ll advise)
Google access: Analytics, Google Console, Google Business Profile (or I set them up for you)
Content & description of your organisation
WANT TO DIY?
£300 START WITH THE TEMPLATE
The same 8-page lead-generation framework.
Ready to install in Squarespace and make your own.
FAQ’S
The questions I get asked
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Maybe not. Send me the link and I’ll give you three quick wins. If it needs fixing rather than replacing, I’ll tell you.
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Yes. Lead generation isn’t just about sales — it’s about turning interest into action.
For a business, that might mean an enquiry or a call. For a charity, it could mean a new supporter, a donation, a volunteer or a sign-up.The structure is the same. What changes is the action you want people to take.
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You can. The DIY template uses the same 8-page lead-generation framework, ready to install in Squarespace and make your own.
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Usually around two weeks from the point I have everything I need from you. You’ll have two rounds of revisions before the website goes live.
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Yes, but you won’t be starting from a blank page. I’ll ask the right questions about your business, services and customers, then use your answers — together with the keyword research — to guide what each page needs to say. You can write the final copy yourself, or I can recommend a copywriter.
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Yes. It’s built in Squarespace, so you can make everyday changes without needing me. I’ll also give you a handover session so you know where everything is and how to update it.
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That’s fine. I can help you set it up and connect it properly to your website, Google Maps and the rest of your online presence.
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No. The website is the lead-generation system; Google Ads and social media are ways to bring people to it. Traffic can also come from organic search, Google Business Profile, referrals or your existing network.
The important part is that when people arrive, the website is already built to turn that traffic into action.
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Yes — the website is built with SEO in place from day one. Keyword research, page structure, service and location signals, FAQs, metadata and structured data are all part of the build, helping Google understand what you do and where you do it.
Ongoing SEO after launch is a separate service.
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No one can guarantee leads. What I can do is build your website to turn traffic into enquiries — with the structure, visibility and tracking in place from day one..