WEBSITES that

DO MORE THAN

look pretty

VIEW WEB OPTIONS

INVEST IN THE GROWTH OF YOUR BUSINESS

These aren’t just websites — they’re conversion systems !

Most digital campaigns and websites don't fail because of effort.

They fail because they're not built as a system.

Get a website ready to work hard from day one!

I design campaign and website systems that turn visibility into real-world action.

Not websites. Not marketing. A system where both work together — so attention becomes enquiries, engagement, or funding.

TRADITIONAL DESIGN

Starts with: “What pages do we need?”

Visitors browse, don’t act

Tools and tracking get bolted on later (if at all)

Updates are based on guesswork: “maybe this will work”

Difficult to update. Set it and forget it

CONVERSION-DRIVEN DESIGN

Starts with: What results do we want in the next 12 months?

Designed to guide people to action

Marketing tools and tracking are built in from day one

It improves over time with real data

Training included so you can update it yourself

WEBSITE OPTIONS

image of a shop for local business owners professionals packages

Lead-Gen Website

For businesses that need to be found on Google and generate leads.

  • A website built for Google + Google Business Profile + IG

  • Designed to get more enquiries + WhatsApp

  • Launch-ready setup: GA4 + Meta Pixel installed

Local Lead-Gen website From £470

LEARN MORE
Icon of a gear with a checkmark inside, next to a light bulb, representing ideas or innovation.

Changemakers Campaign & Website

An integrated website and campaign designed to convert attention into action

  • Designed for changemakers, non-profits, and independent campaigners

  • Donation+ e-mail and sign-up journey

  • Everything you need to promote on social media + fundraising plan

Changemaker Lead-Gen website From £570

REQUEST DETAILS
A globe representing exports ready brands

Sell Online Website

For hospitality, exports, and digital-first businesses

  • Go live ready— with tracking, lead capture, and booking already set up

  • Copywriting + ITA/ENG bilingual included

  • Social integrations + 30-day rollout plan

Sell Online + Google + Social From £750

REQUEST DETAILS

CONVERSION- DRIVEN

TEMPLATES

…Waitlist open

Templates, built for real-world results

A quicker way to launch with your site — plus the core marketing setup are included, so you’re not starting from zero.

SIGN UP TO THE WAITING LIST

A CURATED WEBSITE PORTFOLIO

Group of diverse people at a political rally holding green campaign signs that say "Vote Green," with a man in the foreground wearing a green shirt and cap, smiling.
Man in green shirt with 'Green Party' logo smiling at a rally surrounded by people holding 'Vote Green' signs, some also smiling.

CAMPAIGN LAUNCH WEBSITE -  National Leadership Campaign (ENG)

Close-up of network cables plugged into a server or network switch in a data center.
Close-up of hands typing on a keyboard with digital technology icons and hexagonal graphics overlayed, emphasizing IT and technology concepts.

LOCAL LEAD-GEN WEBSITE - Electrician (ITA)

Vineyard with rows of grapevines at sunrise or sunset, with mist over distant fields and hills, and a bright sky.
Three empty wine glasses on a wooden serving tray with corks, set on a marble table, with a wine rack in the background in a dimly lit restaurant.

E-COMMERCE WEBSITE - Wine producer (ITA -ENG)

An aerial view of a rectangular hotel swimming pool surrounded by lounge chairs with umbrellas and trees, overlooking a coastal landscape with the ocean in the background, at the Cabo Hotel.
A black metal bench on a tiled walkway facing the ocean, with rocks along the shoreline and dark, cloudy skies overhead.

EVENT WEBSITE - Hospitality (ITA/ENG)

SMALL CHARITY WEBSITE (ITA)

Conference microphone
Conference microphone

EVENT WEBSITE - Conference (ITA/ENG)

KIND WORDS

  • Mothin Ali - Deputy Leader - Green Party of England and Wales

    Serena was an absolute game changer to my campaign. She brought real strategic thinking and digital expertise.

    She not only built a strong, engaging website but also set up the Action Network and email infrastructure to help us mobilise supporters and communicate clearly.

    Her ability to connect the tech with the message was key to keeping our campaign focused, professional, and visible.

  • Paolo Areni - Creative director Son et Lumiere, Italy

    Serena has proved to be an excellent project manager.
    She loves her work and always goes above and beyond to meet clients’ needs.

    Her creativity, combined with a highly organised approach, makes her an invaluable asset to any team.

  • Nick Kernohan – Director, Pipers Projects, UK

    Serena worked with me to organise the London Pavilion at MIPIM, coordinating an exhibition involving over 250 companies and 800 participants.

    Her attention to detail, proactive approach, and ability to manage complex logistics made her an outstanding asset to the team.

  • John Scrimshaw - Head of Content at World Textile Information Network, UK 

    Serena impresses as a very capable event professional, with an eye for detail and a thorough approach to the organisation.

  • Sandy Chadha - CEO Supreme, UK 

    Working alongside our team, Serena played a key role in the success of our international exhibitions.


    She successfully managed the planning and logistics of our exhibitions in Germany, France, Hong Kong, and the UK, while also making a significant contribution to our social media strategy.


    As a result, we achieved a 20% increase in internationally qualified leads.

  • Len Cruddas - Former Chief Executive of the Leeds, York and North Yorkshire Chamber of Commerce

    EEN was a complicated European-funded project designed to facilitate exporting by small and medium businesses.

    Ms Ferrari managed the delivery of this project and was able to understand and manage the complicated back-office, reporting procedure to ensure that all the necessary evidences were in place countries to ensure compliance with the contract audit requirements.

    She proved herself to be honest and reliable, who was effective in her Project Coordinator role.

  • Gianfranco Quaranta - Robin Lab, Turin, Italy

    I’ve known Serena for over twenty years, and we’ve worked together on several projects linked to cultural heritage. At Robin Lab, where we focus on large 3D laser scans and video documentation for restoration projects such as our current work in Ercolano and Pompei, I’ve always appreciated her professionalism and reliability.

    We collaborated on digital fundraising and large mapping video projections for small museums, and Serena consistently brought clarity, strong organisation, and a solid understanding of the cultural sector. Working with her has always been straightforward and effective.

  • Ginger & Fred - Small charity - Rome, Italy

    We’re a small cat rescue charity in Rome, and moving our website to Squarespace with Studio Ferrari has made a huge difference. Before, we had to pay for hosting, a developer and a content creator just to keep our WordPress site and blog updated.

    Now we can manage everything ourselves, the site looks beautiful, and we can run our own fundraising pages without expensive external platforms or commissions.

    It’s given us more time and money to focus on what really matters: rescuing cats.

    Arianna & Marco - Ginger & Fred

  • Alex Fix- Local Business

    I am Alex Fix, an electrician and IT support service in Campagnano, and Serena Ferrari has been a real game changer for my business.

    She designed a professional, easy-to-use website,  helped me with my Google Business profile and local visibility, so now I’m receiving more  enquiries from people in my area who actually need my services. What I really appreciated is that they understood how I work.

    If you’re a local business owner I strongly recommend working with Studio Ferrari.

    Alex Fix - Electrician and IT support

Ready for a website that works as hard as you do?

BOOK A FREE DISCOVERY CALL

No pressure. You’ll leave with clear next steps — even if we don’t work together.

Hi, I’m Serena — a Squarespace Golden Circle member.

I build elegant, lead-generation websites around search intent, and the ideal customer, with bilingual English–Italian translation included, so you can reach more people without added complexity.

Circo Gold Partner badge

  • Just the essentials: your Squarespace login (or contributor access), your logo/brand bits (if you have them), your offer + any must-have pages, and any images you want included.

    If you already have copy, send it over—if not, I’ll guide you with a simple content checklist so you’re never stuck..

  • Most builds run 2–3 weeks, depending on how quickly content and feedback come in.

    A single landing page can move faster; bigger builds (or bilingual) may take a bit longer.

    You’ll get clear milestones so you always know what’s happening next.

  • Yes—Squarespace is made for that. You’ll get a tidy setup plus a handover so you can confidently update text, images, and sections without breaking the layout.

    If you’d rather not touch it, you can also hand changes back to me.

FREQUENTLY ASKED QUESTIONS

  • We run final checks, connect the domain, and go live with tracking in place.

    You’ll have your Day-One Setup running (analytics, tags/pixel, forms → email/CRM, basic SEO/indexing),

    plus a short post-launch support window to catch any quick tweaks.

  • Yes. I’ll help you shape the words so the site is clear and guides people to take the next step.

    If you already have text, I’ll refine it. If you don’t, I’ll create the first draft based on a short call and a simple questionnaire — then we polish it together before launch.

  • Yes. I can reuse existing content and branding, and I’ll guide you on what’s worth keeping and what needs updating.

    The aim isn’t to start from scratch — it’s to make sure everything is consistent, easy to understand, and working towards your business goal.

    If you tell me whether you also migrate content from an old website (copy/paste + rebuild pages), I can tailor the answer to include that line too.