Augmented Reality for Live and Virtual Events
Augmented Reality for Live and Virtual Events" co-authored by Serena Ferrari and Gaetano Serrano, delves into the transformative capabilities of Augmented Reality (AR) within the event management sector.
This insightful ebook explores how AR can enhance both live and virtual events by providing immersive, interactive experiences that engage participants at a deeper cognitive and emotional level.
The text is structured into three comprehensive sections that detail AR technology, its practical applications, and the crucial steps for implementing AR successfully at events.
Why you should download this eBook
Innovative Integration of AR: Understand the fundamental aspects of AR technology and how it can be seamlessly integrated into your event planning process to captivate and engage audiences.
Creative and practical applications: Gain access to a wealth of creative ideas that leverage AR for event enhancement, including sponsor activation, immersive digital presentations, and interactive attendee experiences.
Strategic Implementation guidance: Learn how to choose the right AR providers and explore the cost implications to ensure that the AR solutions you implement are both effective and economically viable.
Expert knowledge: Benefit from the extensive knowledge and real-world applications shared by the authors, who bring over a decade of digital event strategy and business development experience.
Future-proofing your events: With the digital landscape rapidly evolving, integrating AR into your events will future-proof your offerings, making them more dynamic, accessible, and appealing to a global audience.
