What a small Ad Budget can actually do for a Local Business
Most local businesses assume Google Ads is for companies with a marketing budget they don't have. It isn't. It's for anyone who can commit a small, fixed amount every month and knows exactly what it produced.
Alex Fix, an electrician near Rome, ran a Google Ads campaign with an £85 budget. In 30 days: 17 enquiries, at 58 pence a click. Not a projection — what actually happened, on a budget most people would call too small to bother with.
What made it work wasn’t the size of the spend
It was what the money bought: ads that only showed for the searches that mattered, pointing to a website already set up to be found and to convert — Google Business Profile, local keywords, click-to-call, click-to-message.
The recommended starting budget for a campaign like this is £100 a month, paid straight to Google, in your name, never marked up. Below that, you're not testing the campaign — you're testing whether Google notices you exist.
Alex Fix - Google Ads
What you should get back isn't a promise. It's a report: this month, this many enquiries, from the form, from WhatsApp, from your Google Business Profile. Nobody can promise you a number of leads, and I'd be careful of anyone who does.
What they can show you is exactly where each enquiry came from, every month, so you can decide whether to carry on.
That's the difference between a campaign and a subscription to hope: you can see it working, in numbers, from month one.
Want to know what a small budget could do for your business? Get a free audit of what you already have.
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