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How AI Search decides which local business to recommend

When someone asks ChatGPT to recommend a business, it isn’t guessing. Here’s exactly what it checks — and why most local businesses fail it without knowing.

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Serena Ferrari 17/09/2026 Serena Ferrari 17/09/2026

Why posting for the Algorithm doesn't grow your supporter base

Posting more doesn't grow your supporter base — letting people take part does. Here's what actually moved one campaign, with a website page that became its source of truth.