DIGITAL CAMPAIGNS for CHANGEMAKERS

TECH FOR GOOD

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TECH FOR GOOD 〰️

Digital campaigns

to grow your supporter base, mobilise action,

and raise funds

without losing trust.

GET 3 QUICK WINS

Send your website or Google Business Profile. I’ll reply with 3 quick wins.

Icon of an arrow pointing to the upper right, inside a circle.

THIS IS IF..

You’re a changemaker, a non-profit, or a campaigner

You want to grow a supporter base (not just followers)

You’re working to a deadline: launch, endorsements/votes, fundraising — or all of the above.

If you want shortcuts or fake growth, I’m not the right fit!

TECH FOR GOOD

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TECH FOR GOOD 〰️

RESULTS THAT MOVE THE NEEDLE

MORE SUPPORTERS, EMAILS, AND SIGN-UPS

STRONGER ENGAGEMENT THAT LEADS TO ACTION (RSVPS, VOLUNTEERS, TURNOUT)

A SIMPLE FUNDRAISING SYSTEM THAT INCREASES ONLINE DONATIONS

WHAT’S INCLUDED

Content System

Organic social media support

Content engine: themes, formats, cadence

(so posting feels simpler)

WhatsApp Channel

Visibility

Action Network

Email marketing

Chuffed

Local SEO essentials

(simple fixes + practical priorities for your website)

Optimisation

Tracking setup (GA4 + key conversions)

Webinars + Events

(high-intent only: calls, bookings, enquiries)

Reporting + clear next steps

(no jargon)

HOW WE’LL WORK

Stage 1 - Quick audit + goals

We review your online presence, website basics, and what is you goal. Then we set 1–2 clear smart objectives.

stage 2 - Build the content engine

We set up simple content themes + a posting cadence that fits your plan (so it’s consistent, not chaotic).

STAGE 3 - Clean tracking

GA4 + key conversions are set up properly so we can measure forms, subscriptions, and donations.

STAGE 4 - Test + improve

We run small improvements, track what moves results, and double down on what works—without chasing trends.

CHOOSE THE RIGHT SUPPORT

CHOOSE THE RIGHT SUPPORT

FOUNDATION

Local visibility setup

Ideal for Businesses that need to be found on Google.

From £250/One-time build

What’s included

Visibility

Google Business Profile optimisation (categories, services, FAQs, structure)
Local SEO alignment (up to 2 priority pages)
NAP consistency check (core listings)

Conversion

GA4 setup (if needed)
Call + form conversion tracking
Email capture setup (forms + simple structure)

Content System

Content engine framework (themes + monthly plan for social/blog

Start with the Google Setup

MOMENTUM

Consistent local growth

Ideal for steady visibility + consistent enquiries.

From £450/monthly support

What’s included

Visibility

Ongoing Google Business Profile optimisation
Monthly local SEO sprint

Conversion

Tracking review
2 improvement actions per month
Simple monthly summary

Content System

Organic support with 4 social posts per month (1 primary platform)
Website Blog support aligned with search intent

Build Consistent Visibility

SCALE

High-Intent Lead Acceleration

Ideal for Businesses ready to actively grow enquiries.

From £600/monthly support (ads excluded)

What’s included

Everything in Momentum, plus

Visibility

Google Search Ads
1 focused Search campaign
1–3 tightly themed ad groups
Ongoing optimisation + negative keyword control
Conversion tracking validation

Conversion

Landing page setup or improvement guidance
2 improvement actions per month (ads + site)

Content System

Ongoing organic support with 4 social posts monthly.
Website Blog support.

Turn Search Into Calls

Not sure which one fits? Tell me your goal — I’ll recommend the best option.

GET 3 QUICK WINS

GET FOUND LOCALLY

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GET FOUND LOCALLY 〰️

FAQs

How quickly can we see results?

1

You’ll see improvements in tracking and clarity immediately. Early visibility gains often show within the first few weeks, but Map visibility typically improves over 4–12 weeks when we consistently apply updates and signals. If you want leads sooner while Maps builds, Google Search Ads can accelerate enquiries.

How quickly can we see results?

2

You’ll usually see improvements in clarity and tracking immediately, and early visibility gains within the first few weeks. Map Pack movement and steady enquiry lift typically build over 4–12 weeks depending on competition, location, and your current setup.

Can you work bilingual IT/EN?

3

Yes. I build bilingual-friendly messaging and content so it reads naturally in both Italian and English—especially important for cities like Rome and international audiences.

What do you need from me to start?

4

Access to your Google Business Profile, website (or CMS), and analytics (GA4/GTM if you have them). I’ll also ask a few quick basics: your service areas, top services, ideal customer, and what counts as a “good lead.”

GET 3 QUICK WINS

Send your website or Google Business Profile link. I’ll reply with ideas tailored to bookings and visibility. Even if we don’t work together

WHAT CLIENTS SAY

Mothin Ali - Deputy Leader - Green Party of England and Wales

Serena was an absolute games changer to my campaign. She brought real strategic thinking and digital expertise.
She not only built a strong, engaging website but also set up the Action Network and email infrastructure to help us mobilise supporters and communicate clearly.
Her ability to connect the tech with the message was key to keeping our campaign focused, professional, and visible.
Paolo Areni - Creative director Son et Lumiere, Italy

Serena has proved to be an excellent project manager.
She loves her work and always goes above and beyond to meet clients’ needs.
Her creativity, combined with a highly organised approach, makes her an invaluable asset to any team.
Nick Kernohan – Director, Pipers Projects, UK

Serena worked with me to organise the London Pavilion at MIPIM, coordinating an exhibition involving over 250 companies and 800 participants.
Her attention to detail, proactive approach, and ability to manage complex logistics made her an outstanding asset to the team.
John Scrimshaw - Head of Content at World Textile Information Network, UK

Serena impresses as a very capable event professional, with an eye for detail and a thorough approach to the organisation.
Sandy Chadha - CEO Supreme, UK

Working alongside our team, Serena played a key role in the success of our international exhibitions.

She successfully managed the planning and logistics of our exhibitions in Germany, France, Hong Kong, and the UK, while also making a significant contribution to our social media strategy.

As a result, we achieved a 20% increase in internationally qualified leads.
Len Cruddas - Former Chief Executive of the Leeds, York and North Yorkshire Chamber of Commerce

EEN was a complicated European-funded project designed to facilitate exporting by small and medium businesses.
Ms Ferrari managed the delivery of this project and was able to understand and manage the complicated back-office, reporting procedure to ensure that all the necessary evidences were in place countries to ensure compliance with the contract audit requirements.
She proved herself to be honest and reliable, who was effective in her Project Coordinator role.