DIGITAL

CAMPAIGNS for CHANGEMAKERS

IF WE CANNOT DO GREAT THINGS, WE CAN DO SMALL THINGS IN A GREAT WAY

〰️

IF WE CANNOT DO GREAT THINGS, WE CAN DO SMALL THINGS IN A GREAT WAY 〰️

Turn attention into action —

with campaigns that mobilise supporters and drive sign-ups, donations, and turnout

GET 3 QUICK WINS

Send your website + donation/signup link I’ll reply with 3 quick wins.

Icon of an arrow pointing to the upper right, inside a circle.

THIS IS IF..

You’re a changemaker, a non-profit, or a campaigner

You need a campaign that works without a huge team

You want a simple system you can repeat — not a one-off push

If you want spammy tactics, I’m not the right fit!

CAMPAIGN WINS

More signups and supporters you can actually reach

clearer journey from interest → action → donation

A SIMPLE FUNDRAISING SYSTEM THAT INCREASES ONLINE DONATIONS

WHAT’S INCLUDED

Content System

Fundraising page set up or Squarespace landing page

Organic social media support

(weekly themes + posting rhythm)

Video testimonials / vox pops

(light, authentic, usable)

Optional: Squarespace merch fundraising

(if relevant)

Visibility

Action Network setup

(lists, tags, segmentation)

Signup + action forms

(shareable links)

Email channel + WhatsApp or Signal mobilisation

(simple structure)

Optional: webinar/ online events live streamed to social media

(registration → reminders → follow-up

Optimisation

Tracking setup

(GA4 + key conversions)

Metricool content scheduling

(content + KPI)

Measure → adjust → improve (so conversion gets better over time)

HOW WE’LL WORK

Stage 1 - Quick audit + goals

We review what you have (message, page, list, channels) and set 1–2 clear targets.

stage 2 - Build the content engine

We create a simple journey: content → page → email → next step (repeatable and calm).

STAGE 3 - Clean tracking

We set up tracking so you can measure signups, donations, and high-intent actions properly.

STAGE 4 - Test + improve

Small improvements, clear learning, steady momentum — without chaos.

Choose the right support

Choose the right support

FOUNDATION

Campaign infrastructure setup

Ideal for teams that need the basics done properly.

From £250/One-time build

What’s included

Content System

• Fundraising page structure + messaging checklist

• Simple content engine (themes + weekly plan)

Visibility

• Action Network setup + segmentation

• Core signup/action forms + share links

Optimisation

• GA4 setup (if needed)

• Signup/donation tracking (key events)

Start with the Setup

MOMENTUM

Consistent supporter growth

Ideal for steady visibility + list growth.

From £450/monthly support

What’s included

Content System

Organic support (social rhythm + campaign content prompts)
Testimonial/vox pop guidance (lightweight)

Visibility

Ongoing segmentation + list hygiene
Email planning/sends support

Optimisation

Tracking review
2 improvement actions per month
Simple monthly summary

Build Consistent Visibility

SCALE

Fundraising / mobilisation sprint

Ideal for a focused push

( appeal, event, election moment)

From £600/monthly support

What’s included

Everything in Momentum, plus

Content System

Campaign content kit (core messages + assets list + weekly plan)

Visibility

Timed email journey (pre + during + post)
Optional webinar/event funnel (reg → reminders → follow-up

Optimisation

Donation/signup page optimisation
Conversion tracking validation (so numbers are real)

Turn attention into action

Do you need support for your team?

I can work as an extension of your team, or set up and run the full campaign from end-to-end

LET'S TALK

If we cannot do great things, we can do small things in a great way

〰️

If we cannot do great things, we can do small things in a great way 〰️

FAQs

How quickly can we see results?

1

It depends on what you already have (list size, pages, tracking). Usually we can see early signs in the first 2–4 weeks. Big results take a bit longer, but we start with quick wins straight away.

Can you support my team, or do you run the campaign end-to-end?

2

Both is possible. I can work as part of your team (support with content, email, tracking), or I can set up and run the campaign end-to-end. We choose what is easier for you.

Can you work bilingual IT/EN?

3

Yes. I can support in both languages. We can do bilingual campaigns, or choose one main language.

What do you need from me to start?

4

Just a link to your website and your donation/signup page). And tell me your main goal: donations, signups, event registrations, or something else. If you already use different tech tools, we can work with what you have.

GET 3 QUICK WINS

Send your website + donation/signup link. I’ll reply with 3 ideas tailored to visibility and conversion — even if we don’t work together.

WHAT CLIENTS SAY

Mothin Ali - Deputy Leader - Green Party of England and Wales

Serena was an absolute games changer to my campaign. She brought real strategic thinking and digital expertise.
She not only built a strong, engaging website but also set up the Action Network and email infrastructure to help us mobilise supporters and communicate clearly.
Her ability to connect the tech with the message was key to keeping our campaign focused, professional, and visible.
Paolo Areni - Creative director Son et Lumiere, Italy

Serena has proved to be an excellent project manager.
She loves her work and always goes above and beyond to meet clients’ needs.
Her creativity, combined with a highly organised approach, makes her an invaluable asset to any team.
Nick Kernohan – Director, Pipers Projects, UK

Serena worked with me to organise the London Pavilion at MIPIM, coordinating an exhibition involving over 250 companies and 800 participants.
Her attention to detail, proactive approach, and ability to manage complex logistics made her an outstanding asset to the team.
John Scrimshaw - Head of Content at World Textile Information Network, UK

Serena impresses as a very capable event professional, with an eye for detail and a thorough approach to the organisation.
Sandy Chadha - CEO Supreme, UK

Working alongside our team, Serena played a key role in the success of our international exhibitions.

She successfully managed the planning and logistics of our exhibitions in Germany, France, Hong Kong, and the UK, while also making a significant contribution to our social media strategy.

As a result, we achieved a 20% increase in internationally qualified leads.
Len Cruddas - Former Chief Executive of the Leeds, York and North Yorkshire Chamber of Commerce

EEN was a complicated European-funded project designed to facilitate exporting by small and medium businesses.
Ms Ferrari managed the delivery of this project and was able to understand and manage the complicated back-office, reporting procedure to ensure that all the necessary evidences were in place countries to ensure compliance with the contract audit requirements.
She proved herself to be honest and reliable, who was effective in her Project Coordinator role.