ROBIN LAB
DIGITAL FUNDRAISING
NON PROFIT GROWTH - LANDING PAGE STRATEGY DIGITAL FUNDRAISING
CHALLENGE
Robin Lab, a cultural tech studio based in Turin Italy, asked me to design a digital fundraising strategy to help small Italian museums fund restoration and community projects.
The goal was to launch a bilingual crowdfunding campaign (Italian + English) that could reach both local supporters and international donors — including emerging crypto-friendly audiences.
And it had to be simple enough for a small team to manage on their own.
SOLUTION
We created a repeatable fundraising package tailored to small museums with limited time and staff.
The strategy is built around a two-level funnel:
Bottom of the funnel: engage the museum’s existing audience — visitors, volunteers, local communities — using email, social media, and WhatsApp
Top of the funnel: reach major donors and international supporters via cultural networks, diaspora groups, I Love Italy, and even crypto donation platforms
The tools are all accessible and reusable.
The museum only covers the upfront cost of the digital tools (website, email, donation system).
The studio fee is based on the total amount raised — no risk, no ongoing subscription, no lock-in.
PROCESS
We started with what the museum already had: photos, stories, a core mailing list.
Then I:
Built a bilingual microsite on Squarespace with a donation page, campaign updates, and embedded video
Integrated Donorbox or Ko-fi, supporting one-time and recurring donations
Created plug-and-play email sequences and social posts, using Canva and MailerLite.
Mapped international donor networks, and crypto-friendly giving platforms.
Provided a clear launch timeline and tracking tools — so the team could follow and reuse the system.
OUTCOME
The result is a practical, low-barrier solution that empowers even small institutions to run a professional fundraising campaign — with tools they control, and a message they can lead.
Once set up, the system can be reused for future projects, helping museums grow their digital presence and donor base over time.
PRACTICAL . SCALABLE. EFFECTIVE.
Would you like to know more?
Let’s start a conversation!
Connect with me
I understand that SF will securely hold my data in accordance with GDPR privacy policy