DEMOCRATISING DIGITAL MARKETING

& EVENTS

SERVICES

LET'S START A CONVERSATION

Accessible, ethical, and bilingual solutions — designed to help people and organisations grow, connect, and thrive online and offline.

Website Design

Website built around you — and your audience.

EXPLORE WEBSITE PLANS

Digital Campaigns

Email, Google, Meta & Organic Campaigns.

DISCOVER CAMPAIGN STRATEGIES

Events & Streaming 

Event Management & Streaming.

LEARN ABOUT EVENT MANAGEMENT

Digital Fundraising 

Microsites & Donor Journeys for Nonprofits.

SEE FUNDRAISING TOOLS

MY approach

With over 10 years of experience in events and digital marketing — and a Master’s in Strategic Event Management — I offer hands-on /problems solving/ international perspective and flexible approach.

I can collaborate as part of your team, or one-off campaigns.

I value long-term collaboration, but I’m equally happy to provide month-to-month support or join your team temporarily to help you launch, grow, or pivot.

Based in the UK, I work seamlessly across Italian and English-speaking markets — bringing cross-cultural insight and practical solutions that scale.

ASK ME ANYTHING (almost)

No — I work with clients across the UK, Italy, and internationally. Geography isn’t a barrier when it comes to smart digital strategy.
Yes — I can integrate with your team, collaborate with your agency, or lead a project independently, depending on your needs.
Absolutely. You can book me for a full project or just a specific service — like SEO, event setup, or campaign support..
Each project is unique. After a free 90-minute strategy call, I’ll send a tailored proposal.
Flat-rate packages and daily rates are available.
We start with a free strategy session to define goals, timeline, and scope. You'll get a clear, no-pressure proposal — and next steps.

Book your free 90-minute strategy session — no pressure, just clarity.

LET'S TALK

WHAT CLIENTS SAY

Paolo Areni - Creative director Son et Lumiere, Italy

Serena has proved to be an excellent project manager.
She loves her work and always goes above and beyond to meet clients’ needs.
Her creativity, combined with a highly organised approach, makes her an invaluable asset to any team.
Len Cruddas - Former Chief Executive of the Leeds, York and North Yorkshire Chamber of Commerce

EEN was a complicated European-funded project designed to facilitate exporting by small and medium businesses.
Ms Ferrari managed the delivery of this project and was able to understand and manage the complicated back-office, reporting procedure to ensure that all the necessary evidences were in place countries to ensure compliance with the contract audit requirements.
She proved herself to be honest and reliable, who was effective in her Project Coordinator role.
Nick Kernohan – Director, Pipers Projects, UK

Serena worked with me to organise the London Pavilion at MIPIM, coordinating an exhibition involving over 250 companies and 800 participants.
Her attention to detail, proactive approach, and ability to manage complex logistics made her an outstanding asset to the team.
John Scrimshaw - Head of Content at World Textile Information Network, UK

Serena impresses as a very capable event professional, with an eye for detail and a thorough approach to the organisation.
Sandy Chadha - CEO Supreme, UK

Working alongside our team, Serena played a key role in the success of our international exhibitions.

She successfully managed the planning and logistics of our exhibitions in Germany, France, Hong Kong, and the UK, while also making a significant contribution to our social media strategy.

As a result, we achieved a 20% increase in internationally qualified leads.

SOME FRIENDS I MADE along the way

A CURATED VIEW OF MY PAST PROJECTS

Puccini Sound & Light show, Italy

Immersive event celebrating Puccini across Lucca's venues.
Borghese Gallery Museum Sound & Light show , Italy

Narrative video projections mapping at the Borghese Museum Gallery, Rome, Italy.
Robin Lab Installation, Egyptian Museum, Turin

Large 3D printing and projection mapping for a permanent exhibit.
Portogruaro Sound & Light show, Italy

Event and video storytelling for Luigi Russolo tribute.
Como Sound & Light show, Italy

All-night public event in Como city center.
Pharma UK Multimedia Stand 

Interactive AR stand with large 3D elements at healthcare expo.
B2B WTiN International Conferences

WTiN International Conferences
Digital and in-person conference series in Europe and Asia.
Enterprise Europe Network, UK

B2B meetings, UK
EU SME support events across the UK consortium.
Caroli Hotel Workshops

Hospitality — Event website and UGC post-event strategy.
Intersezioni nel Salento workshop.
Catleya Film Festival, Spain

Barcelona Film Festival – AR Project
Augmented reality video campaign for festival promotion.
Robin Lab + Egyptian Museum, Turin

3D printing and projection mapping for a permanent exhibit.
Supreme Imports - Export strategy

B2B Export — Event marketing plan, SEO localisation, multilingual content.
New List Item

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Ginger ^ Fred Small charity

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Gala Dinner

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web design & digital campaign

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