Integrating online & offline channels Supreme Imports route to exporting
The Client
Supreme Imports, a UK-based manufacturer, was in need of a in-house event strategist and marketing specialist to develop and implemented an export strategy that leveraged digital marketing and trade shows to promote their products, including vaping devices, and lighting into new markets. The approach combined social marketing with experiential events and traditional trade shows to tap into new opportunities.
The export strategy centred around an omnichannel approach. This strategy combined online demos, social media outreach, trade show participation, and experiential events at these shows. The objective was straightforward: to introduce Supreme’s vaping devices and lighting solutions to new markets by engaging customers across multiple platforms, both online and offline.
Strategy development
In executing this strategy, my role encompassed a broad range of services:
Pre-event engagement: devised and Implemented a social media strategy to engage potential potential leads with targeted messages.
Managed Trade shows in France, Germany, and Hong Kong, from logistics to stand design.
Perform a Market Research to identify key trade shows.
Collaborated with designers to develop innovative stand designs that balanced visual appeal with logistical practicality.
Worked closely with the sales team to refine the lead process, enhancing CRM integration.
Design experiential events at Trade Shows with interactive demos and flavour tastings.
Monitored performance and reported to CEO, ensuring strategic alignment and informed decision-making.
Implemented automated personalised followed up post-trade show.
Strategy implementation
Results
Initial Investment: In the first year, the company allocated £350K towards the development and execution of a comprehensive marketing and exhibition strategy.
Geographic Focus: The strategy was implemented across three key markets: Germany, Hong Kong, and the UK.
Lead Generation: During the first year, we experienced a 13% increase in conversion rates from lead to opportunity, along with a significant rise in qualified leads.
