Digital events strategist | Social media specialist | AR evangelist
STRATEGIC EVENT PLANNING
Before planning, I undertake pre-event research to define the goals of an event and formulate viable options. First, I analyse past data and assess the external environment and internal competitive advantages.
I then profile the target audience and benchmark competitors. Once I have established clear objectives, I review the engagement strategy and technology requirements. Finally, I look for potential additional revenue streams and ways to monetise the digital or hybrid event. I then produce a document for the client which briefly summarises the outcomes in the form of a Project Charter or a Business Plan.
HOW I CREATE AN INTEGRATED EVENT EXPERIENCE
MY GOLDEN RULE IS TO NEVER OVERLOOK DATA ANALYSIS
One of the most ground-breaking benefits that digital events can offer is the significant amount of data and insights on attendees’ behaviour. While web analytics focus on static measures, digital events can move up the value chain. For example, I can track what catches attendees' attention, or who has visited sponsors' banners or exhibitors' booths, or clicked to a document or adv. The rich data can help me to better understand the target audience and collect invaluable insights to measure what content has been consumed and assess ROI and ROO.
WHY MY STRATEGY FOCUS ON INTEGRATING SOCIAL MEDIA & AND VIRTUAL EVENTS
Digital & hybrid events, social media and content marketing are intertwined. Digital events allow the marketer to build a content strategy that fuels the social media marketing plan. Social media, in return, fosters the creation of like-minded communities. Integrating digital media and hybrid/virtual events can boost audience engagement, brand awareness, nurture sales leads and connect with prospects worldwide.