SERENA FERRARI, VIRTUAL EVENTS MANAGER

Welcome to my online CV

I am an innovative event project manager with experience working in immersive exploration across industries.
In 2005 I project managed my first immersive event for the Borghese Gallery Museum in Rome, Italy. Since then I championed the facilitation of multimedia digitisation. In 2019 I conducted an Academic research on the use of Augmented and Virtual Reality within the Association and Museum's realms. I am a binational, Italian/British citizen living in the UK, and hold a MSc in Events Management at Leeds Beckett University, and a Digital Event Strategy Certification at PCMA.
When not working or travelling to visit my friends and family scattered around the World, I love spending time in museums, art galleries, gardening or cooking new recipes.
My friends say about me that I am loyal and straightforward, but also creative, tenacious and inquisitive. What I value most in a work environment is inclusiveness and diversity.

Key skills

  • Demonstrable knowledge of augmented and virtual reality technology for international events and exhibitions. Proficient in Mac/Apple, Microsoft Office Suite, Digital Platforms, Adobe Photoshop, Canva.
  • Skilled in digital events, social networking platforms, developing far-reaching social media campaigns utilising , LinkedIn, LinkedIn Social Selling Navigator, YouTube, Instagram, Facebook and Twitter.
  • Expert organiser with the ability to manage the full digital event lifecycle of international events and projects, delivering on time and within the designated budget. In-depth marketing, branding, and project management experience.
  • Seasoned communicator fluent in English, Spanish, and Italian coupled with the ability to lead high-functioning multicultural team