Welcome to my Visual CV, this website will give an overview of my personal and professional profile.

 I am  dedicated, self- motivated and pro-active event professional with both UK & International experience in providing precise logistical co-ordination and event execution. 

I possess an outgoing nature and excellent organisational interpersonal communication, negotiation skills as well as accuracy and attention to detail. 

I am at ease working for both public bodies and private companies and currently employed in a Media Company organising international conferences and awards gala dinners. 

       About Serena 

Types of events:

International Conferences in Germany, Italy, Indonesia, USA (New York), China (Shanghai);

Awards Gala Dinners in Italy and Germany; 

B2B Meetings Italy and Yorkshire, 

Trade Exhibitions  in France and Italy,

Additional experience 

European-funded project: 2 additional years as project coordinator for Enterprise Europe Network Yorkshire.

Heritage Projects:  5 years of experience in Italy in delivering heritage projects to attract and engage a larger and younger audience with the use of new technology such as virtual reality and video projection on building façade


  • BA History of Art, University of Rome, Italy
  • Post Grad Diploma Event Management, ICM, London. UK  (Credit)
  • MScEvents Management (Currently Studying Distance Learning) Leeds Beckett University

Additional Training

  • Cambridge English Advanced Certificate (CAE - Grade C)

Member of the following associations:

  • Association British Professional Organisers 
  • MPI – UK & Ireland Chapter Member 


  • Italian - Native
  • English - Fluent
  • Spanish – written and spoken
  • French – spoken 

Software Skills

  • Word 
  • Excel
  • PowerPoint 
  • LinkedIn
  • Twitter
  • Pinterest
  • Hootsuite
  • Alltop
  • Buffer
  • CRM system, 
  • Photoshop
  • In Design
  • CommuniGator
  • Etouch software
  • Knowledge of Video production

I was born in Africa and lived  in Sudan; Italy; Egypt; Ireland (Eire); Spain. 

The lesson I have learned is that beauty lies in every culture around the globe!


ABPCO - Association of British Professional Conference Organisers


MPI UK & Ireland Chapter -  Meeting Professional International



Postgraduate Diploma in Event Management

PG Diploma in Events Management

University of Cambridge - ESOL Certificate

CAE Certificate

How to never fail. 

The vast majority of people think that the opposite of success is failure. They are wrong!!

Failure only occurs if you are not learning. 

If you avoid challenges, if you don’t work hard, If you only do what comes easy and define yourself as “smart” not “hard working" and if you think your “intelligence,” although high, is fixed.

This causes you to stop learning and growing. 

This is a failure.