Supreme Trade Exhibitions

2017 B2B and B2C Exhibitions in Frankfurt, Cologne, Dortmund, Hong Kong, Birmingham and London.

Supreme Imports appointed an event manager to develop a new exports growth strategy using trade exhibitions as a marketing tool.

The initial study included thorough marketing research of the Company core business and a study profiling the best international trade exhibitions.

The feasibility plan comprised an Estimated Budget, a list of possible trade shows, a Corporate stand design an Integrated Marketing Communication Plan (IMC).

Timelines and project schedule plans to manage the planning and delivering of the events.

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Strategic Objectives

To grow export sales, raise brand awareness and increase network opportunities Supreme Imports participated in the following trade shows:

2017 IFA Global Markets Frankfurt (Germany)

2017 IAW, in Cologne (Germany)

2017 Intertabac in Dortmund (Germany)

2017-2018 Spring Fair, Autumn Fair

2017 VaperExpo, Birmingham (UK)

2017 The Pharmacy Show, National Convenience Show, Birmingham (UK)

2017 VapeJam, London (UK)

2017 Lighting Fair Hong Kong

2018 Light and Building, Frankfurt (Germany)

Event Marketing

The Integrated Marketing Communication plan strategy focused on social media and email marketing before, during and after the trade show.

Event Goals

Design a new bespoke corporate stand, revamp promotional material and corporate website. Produce project plans and an annual budget in Euro and Sterlin.

Design posts of social media campaigns and post-event evaluation surveys.

Event Brief

The guiding principle that shaped the event brief considered the following ‘touchpoints’:

- The Show Organizer and the reputation of the trade fair;

- The needs of the Company exhibiting;

- What do visitors find important when visiting the trade show;

- What type of ‘experience’ the company should deliver to attract the right client;

- What visitors hope to achieve when visiting Supreme’s stand;

- What values, messages and stand design should the Company display;

- What communication channel and messages the company wanted to convey before, during and after the event;

Event Design

The stand was conceived as a ‘hub’ with different activities taking place, such as: ‘breakfast meetings’, special offers, experiential events.

The Design of the stand gave the idea of a “virtual showroom” with 3D images of products displayed on virtual shelves. Both Product Managers and Visitors appreciated the new corporate feel & look.

Serena’s Role and Responsibilities  

Event Manager from Jan 2017 to March 2018 for Supreme Imports, Manchester (UK).

Produced a feasibility study, an annual estimated budget and an Integrated Marketing Communication Plan.

Produced project schedule plans, budgets in different currencies and a final evaluation report for each trade show.

Booked venue, sourced and negotiated suppliers, Implemented social media campaigns and produced promotional materials.

Liaised with Product Managers for the evaluation of the return of investment (ROI).

Responsible for the annual budget of £350.000. Approved all client invoices prior to dispatch, ensured compliance with company and client invoicing process.

Maximized profitability of projects, including supplier negotiations.

Attended trade shows and oversaw setup and take down of Supreme’s stand. 


Increased 15% export sales in 1 year with over 200 new valuable international contacts.


London Pavillion at MIPIM

2012 - London Pavilion at MIPIM Cannes (France)

Organizer -  Pipers Projects, London (UK)

Pipers Project evolved over the last 40 years from a single architectural model-making business to a company bringing together over 450 public and private sector organisations to the London Pavilion at MIPIM, the largest global property in the Trade Show. Being the

MIPIM London Pavilion the most prestigious pavilion of the show, it required twelve months of planning.

The Commercial Director needed an Exhibition Assistant to help her with the delegate registrations and onsite assistance.

It was my first placement after my Post Graduate Diploma in Event Management in London.


Event Brief

The London Pavilion stand at Marché International des Professionnels de l’Immobilier (MIPIM) Fair promotes over 250 London companies and 750 delegates

alongside the City of London, the Mayor’s office and other public-sector bodies.

Piper Projects is the appointed organiser of the London Pavillion stand.

Serena’s Role and Responsibilities gattogif

Exhibition Assistant, from Jan to April 2012 for Pipers Project London (UK)

As an Exhibition Assistant, I conducted delegate registrations, organised reception desk and handled of queries from the 800 delegates and visitors.


Produced the ‘London Pavilion Guide’ using InDesign.

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