CASE STUDY: INTERNATIONAL TRADE EXBITIONS

Trade exhibitions as a sales and marketing tool to enhance exports

For Supreme I created and enacted an online export strategy, utilising trade shows as promotional tools. The initial study included thorough marketing research of the Company core business, a business plan, and an integrated marketing communication plan (IMC). Following the approval of the business plan by the MD I oversaw and managed logistics, budget, and operational activities, and ensured company standards were met and maintained by providing insights to sales managers on specific projects. I also produced post-event report to calculate ROI/ROC.

Trade Shows

In 2017 I project managed B2B and B2C Exhibitions in Frankfurt, Cologne, Dortmund, Hong Kong, Birmingham and London.

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London Pavillion at MIPIM

2012 - London Pavilion at MIPIM Cannes (France)

Organizer -  Pipers Projects, London (UK)

Pipers Project evolved over the last 40 years from a single architectural model-making business to a company bringing together over 450 public and private sector organisations to the London Pavilion at MIPIM, the largest global property in the Trade Show. Being the MIPIM London Pavilion the most prestigious pavilion of the show, it required twelve months of planning. The Commercial Director needed an Exhibition Assistant to help her with the delegate registrations and onsite assistance. It was my first placement after my Post Graduate Diploma in Event Management in London.


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