CASE STUDY: INTERNATIONAL CONFERENCES

DIGITAL TEXTILE CONFERENCES

Organiser: World Textile Information Network (WTIN), Leeds (UK)

The old model of B2B publishing was not working anymore, and WTIN decided to integrate events into its new business growth strategy. There is, in fact, a relatively low barrier for publishers entering the conference industry and thanks to existing agreements with advertisers and sponsors the Company organised a series of successful conferences worldwide. During the two year I worked at WTIN I directed logistics and operations of conferences and awards gala dinners. Authored operational manual for staff. Organised travel and accommodation for staff and guest-speakers and managed onsite conferences in Milan (Italy), Frankfurt, New York, Jakarta (Indonesia) Sao Paolo (Brazil).

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