SERENA FERRARI, EVENTS MANAGER


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KEY SKILLS

• Digital Event Strategist

• Digital Media & Literacy

• Team Management
 •Relationship Management

• UX Immersive
• Graphic Design

• AR/VR Project


PROFESSIONAL EXPERIENCE

Events Manager, Son et Lumiere, Italy 2020 to Present

Direct interactive audio-visual technology events from planning to execution, formulating strategic framework to ensure costs within budget requirements. Apply innovative strategies to design event experiences, heading branding and communication planning. Oversee AR visitor's experience, ensuring multitouch screens are functional and enable video interaction with attendees.

Selected Contributions:

  • Championed organisation and facilitation of multimedia digitisation exhibition at Etrurian Museum in Rome, Italy

  • Accomplished client expectations, cost-effectively using Augmented Reality technology to engage audience.

Assistant Project Manager, The Energy Industry Council, UK 2018 to 2019

Operated as professional conference organiser (PCO) within organisation, delivering B2B seminars in Manchester, Aberdeen, and Dubai.

Selected Contributions:

  • Acquired “Visit Britain” international delegation funds and devised assessment plan to consider tangible outputs on funded support.

  • Increased website contact base by 25% by introducing social media to promote Scottish venue and conferences in Aberdeen.

Events Manager, Supreme Imports, UK   2017 to 2018

Spearheaded Global Trade Exhibitions overseeing and managing logistics, budget, and operational activities. Created and enacted online export strategy, utilising trade shows as promotional tools. Ensured company standards were met and maintained by providing insights to sales managers on specific projects. Produced post-event report to calculate ROI/ROC.

Selected Contributions:

  • Accomplished successful management of annual budget of £350K.

  • Boosted export sales by 20% by acquiring 200 new qualified contacts in online export strategy.

  • Introduced GDPR best practice, and advised opening Amazon account, setting CRM database, and implementing new e-commerce website.

Events Coordinator, World Textile Information Network, UK 2014 to 2016

Conducted final checks on day of event, from tables to technology, ensuring everything met standards. Oversaw event happenings and acted quickly to resolve arising problems. Directed logistics and operations of B2B international textile conventions and awards gala dinners. Authored operational manual for staff. Organised travel and accommodation for staff and guest-speakers.

Selected Contributions:

  • Directed numerous successful events with 500 + attendees in Milan, Frankfurt, New York, Jakarta, and Sao Paolo.

  • Stimulated brand visibility in market by 38% and led company to highest-ranking in customer satisfaction.

Project Coordinator, Leeds and York Chamber of Commerce, UK 2012 to 2014

Trained and mentored small team on project deliverables and oversaw implementation of project, collaborating with Consortium leaders. Spearheaded Enterprise Europe Network Yorkshire (EENY) reporting to EU. Created project plan, guidelines, and strategies to meet project objectives. Organised and managed trade shows, road shows, and matchmaking events. 

Selected Contributions:

  • Directed numerous successful events with 500 + attendees in Milan, Frankfurt, New York, Jakarta, and Sao Paolo.

  • Stimulated brand visibility in market by 38% and led company to highest-ranking in customer satisfaction.

Events Manager, Son et Lumiere, Italy   2005 to 2011

Produced immersive experiences and interactive installations for museums and public bodies in Italy. Inspired and drove forward longer-term development of immersive events division. Controlled finances, organised suppliers and production companies using tendering, signing and issuing contracts on behalf of company. Advanced company’s international network with lighting designers, Italian art curators, historians, architects and digital artists.

Selected Contributions:

  • Designed first sound and light show for Borghese Gallery Museum, Italy.

  • Achieved numerous public tenders including Lucca Association of Historical Villas, Ara Pacis Museum, Como City Hall, Pompeii Archaeological site, and Terracina City Hall

Additional experience as Sales and Research Executive for MCI UK.

Education

MSc in Events Management, 2019

Leeds Beckett University, UK

PG in Events Management, 2012

Fitzwilliam Institute, UK

Digital Event Strategist Certificate, 2020

The Digital Event Strategist (DES) is an interactive training course organised by the Digital Experience Institute (PCMA). The course teaches how to strategically plan, produce, and measure digital and hybrid events, and construct a long-term strategy of digital events within the organisation.